There’s a bit of panic in our corner of the interwebs this morning, after Kyle at Upgrd reported that the Hyatt Diamond Challenge is “dead.”
The Hyatt Diamond Challenge was extremely generous
I’ve written extensively in the past about the Hyatt Diamond Challenge — it’s hands down the most lucrative hotel status challenge out there. Historically, in order to qualify for a Hyatt Diamond Challenge you just needed to be an elite member with Hilton, IHG Rewards Club, Marriott, or Starwood, and be able to prove that you’ve made one stay with them. So if you had hotel elite status through a credit card and made one stay, you were eligible.
To complete a Diamond Challenge you had to stay 12 nights within 60 days. But what made this so generous was that:
- Hyatt gave you Diamond status upfront
- Hyatt gave you 1,000 bonus points per night for the first six nights you stayed
- Hyatt gave you four confirmed suite upgrades, each of which could be used to confirm a suite upgrade in advance for up to a week each — those were valid until February of the following year, even if you didn’t complete the Diamond Challenge
I don’t think anyone will disagree that was extremely generous… perhaps too generous?
Complimentary breakfast as a Hyatt Gold Passport Diamond member
Has Hyatt discontinued the Diamond Challenge?
Is the Diamond Challenge gone forever? I think people are making way too many assumptions here.
Historically, Hyatt has always had an expiration date on Diamond Challenges. Why? Because Gold Passport agents have to input a promo code when signing members up for the challenge, and those had expiration dates. They were typically valid for about six months:
- The most recent version of the Diamond Challenge expired on October 31, 2014
- The previous version of the Diamond challenge expired on April 30, 2014
The most recent Diamond Challenge was valid through Friday, and it’s now early on a Monday morning. I wouldn’t panic.
I wouldn’t at all be surprised if the Diamond Challenge were brought back in a similar form in the next couple of days.
But I also wouldn’t be surprised if they changed the terms a bit. I don’t think anyone will disagree that the Diamond Challenge was too generous. Prove you’ve stayed one night with a competitor, and we’ll give you our top tier status for 60 days, and up to 28 nights in a suite even if you don’t stay a single night during your challenge?
Upgrade using Hyatt Diamond Suite Upgrade at Park Hyatt Saadiyat Island
Like any good business, I expect Gold Passport has been crunching the numbers on these challenges. Are people doing the challenges actually completing the challenge, and are those completing the challenge actually requalifying for Diamond and staying beyond that period?
We should know one way or another very soon.
Have you done a Hyatt Diamond Challenge, and if so, did you actually end up switching a substantial amount of business to Hyatt, or did you do it mostly to receive elite perks for a few stays? Do you think the Diamond Challenge was too generous?