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As some of you may recall, Hilton has taken an innovative approach with their fourth quarter promotion. In late September they let HHonors members vote for which promotion they’d like to see between November 1, 2014, and January 31, 2015.
Admittedly it was a choice between two not-so-exciting options, as follows:
- Double points — earn double points starting on your second stay
- 1K bonus points — earn 1,000 bonus points every night Thursday through Monday
Between those choices I suggested that the double points promotion was on balance a better option, and that promotion did indeed win.
Hilton is offering double HHonors points
Hilton HHonors has announced their fourth quarter promotion, whereby HHonors members can earn double base HHonors points on stays between November 1, 2014, and January 31, 2015… starting with their second stay.
Registration is required prior to the check-out of your first eligible stay.
As usual with Hilton, there’s a list of hotels that have chosen not to participate in the promotion. There are hundreds of hotels in the US that are on the non-participating list, while there are only 15 properties outside the US that have opted out.
How rewarding is Hilton’s promotion?
Hilton ordinarily offers 10 base points per dollar spent, plus 5 additional points per dollar if you do the Points & Points earning option, for a total of 15 points per dollar spent. Then if you’re a Gold member you earn an additional 2.5 points per dollar spent, and if you’re a Diamond member you earn an additional 5 points per dollar spent, for a total of 17.5-20 points per dollar spent.
So then through this promotion you earn an additional 10 points per dollar spent, for a total of 27.5-30 points per dollar spent as a Gold or Diamond member, respectively.
Then if you use the Citi® Hilton HHonors™ Reserve Card or American Express Hilton HHonors Surpass Card you’ll earn an additional 10-12 points per dollar spent, so that’s a total of 37.5-42 points per dollar spent as a Gold or Diamond member paying with their premium co-branded cards. I value Hilton points at maybe ~0.4 cents each, so to me that’s a return of ~15%.
Of course the major caveats are that this only applies starting with the second stay, and there’s a huge list of non-participating properties.
Earn double HHonors points at the Conrad Koh Samui
Hilton promotion terms
For reference, here are the terms of the promotion:
The offer Double Up is valid for eligible stays completed between November 1 and January 31, 2015 (“Promotion Period”) at any participating hotel or resort in the Hilton Portfolio (click here for hotels who have chosen to not participate). Hilton HHonors™ members must first register at HHonors.com/DoubleUp prior to check-out of your stay within the Promotion Period. Registered HHonors members will receive the bonus only for nights completed during the Promotion Period, regardless of a check-in date before the Promotion Period begins or a check-out date after the Promotion Period ends. Members will earn Double Points beginning on the completion of their second stay at participating hotels. A “stay” is defined as the total number of consecutive nights spent at the same hotel, whether or not a guest checks out and checks back in again. “Double Points” means you will receive a bonus equal to the number of Base Points earned during a stay. Bonus Points earned on Base Points do not count toward tier qualification. Please allow six to eight weeks from completion of your stay for points to appear in your HHonors account.
This is better than nothing, but also won’t get me to switch any business to Hilton. I just generally find it so frustrating when global hotel chains run promotions like these but have hundreds of hotels that have chosen not to participate. It’s kind of like being loyal to an entire chain, but only a part of the chain being loyal to you.
How do you feel about Hilton’s double points promotion?