Accor Cancels Aeroplan Promotion Early

A couple of weeks ago Accor announced an extremely generous promotion, whereby they were offering 5,000 bonus Aeroplan miles per Accor stay through the end of the year. Given that many Accor properties cost less than $50 per night, it was a heck of a promotion for racking up miles.

Le-Club-Accor-Hotels

The promotion conditions weren’t especially clear in terms of how often you could earn the bonus and which hotels were participating:

  • The terms mentioned “participating hotels,” which really doesn’t make it clear which properties are participating — Accor later confirmed that all 2,700 properties participating in Le Club Accorhotels were participating in the promotion
  • There was confusion over how many times the bonus could be earned — could it be earned once, or an unlimited number of times?

I reached out to Accor to clarify the last point as they weren’t sure, and said they’d put in a request with the relevant department. I followed up, and nearly two weeks later they’re still “waiting on a response.” I’m not sure how exactly you can publish a limited time promotion and take weeks to answer basic questions about the rules.

Well, it looks like Accor has just pulled the Aeroplan promotion altogether now. When you go to the promotion page there’s a message stating that “This Offer Has Already Expired.”

Accor-Promotion

My guess is that they realized after the fact that the promotion was just too generous, and that people could potentially book sub-$50 stays and earn 5,000 Aeroplan bonus miles.

I’d follow up with Accor to try and figure out what happened, but based on past experience I don’t think I’ll get anywhere.

Hopefully they’ll still honor the promotion for those that have registered and booked stays with the intention of taking advantage of this promotion.

Has anyone already taken advantage of this promotion, and if so, did the miles post?

Shame on Accor for the way they’re handling this promotion…

(Tip of the hat to Christopher)

Comments

  1. I was annoyed that I had an Accor stay for a recent work trip since its not exactly my top choice of hotel chains. This promotion made me a bit more excited about it. The stay finally posted to my Accor account, but still nothing in Aeroplan. So no luck for me, but maybe it will correctly post eventually?

    I’m curious what others have seen, or if anyone has seen the bonus post to Aeroplan.

  2. I had registered as soon as it became available – 2 weeks ago. I had a few stays in Bangkok and they all completed and points posted no problem. I have at least 30 other stays booked and am sure that they will honor those that registered early.

  3. Well, in my case, my points were posted on Accor pretty well(2QS for 20000 accor points) and less than a hour, aeroplan took my points. I didn’t get further announcement from Aeroplan, but I hope that my points would be posted soon.

  4. And, one of my friend “got” a call from Novotel Daegu(located in South Korea), and they asked whether he wants to cancel or not. The hotel already noticed that many Koreans stay for this aeroplan promotion. So, even if he booked with non refundable rate, the hotel said that they can cancel without any charge.

  5. And, one of my friend “got” a call from Novotel Daegu(located in South Korea), and they asked whether he wants to cancel or not. The hotel already noticed that many Koreans stay for this aeroplan promotion. So, even if he booked with non refundable rate, the hotel said that he can cancel without any charge.

  6. In the Accor forum on FT the concierge said they will honor the rooms already booked. Hogs pulled one over on the pigs this time – rather than getting slaughtered they are getting fat.

  7. I sure hope they will honor it, I booked 12 nights in european countries for business trip in the next 4 weeks and would for sure enjoy the points. I know a lot of people don’t like Accor hotels, fair enough but for european travel in smaller town, novotel and mercur are usually my go to hotel, after a long day of traveling and meeting I just appreciate knowing were I will sleep, And no matter what people think of some hotel bedding, one should try sofitel’s bed before selecting his ultimate choice … Speaking of which how about a sofitel review or two Ben, this is clearly a brand I’ve never seen you staying at ….

  8. The FT crowd is going nuts begging and pretending they know anything about legal issues. Pretty embarrassing. But I think the concierge was polite and acknowledged two things. One is that booked rooms were ok, two is reconfirming for anyone who hasn’t stayed and seen evidence that multiple stays should count.

  9. Mark,

    I see that Aeroplan website still lists this promo, stating that it runs until December 31. How is it anything but illegal to be advertising a promo on one site, and then on a chat forum post that the promotion is not valid anymore. ??

    Clearly you are bitter for not taking advantage. Whether the Accor rep was polite or not it does not take from the fact that the promotion is still being advertised, almost a full day after they say it is not valid?

  10. @Sean – “I see that Aeroplan website still lists this promo, stating that it runs until December 31.”

    Probably simply a case of the Aeroplan website not being updated yet, or of Aeroplan otherwise not being informed that Accor’s pulling the plug.

    “How is it anything but illegal to be advertising a promo on one site, and then on a chat forum post that the promotion is not valid anymore. ??”

    Dishonest or sloppy doesn’t necessarily mean illegal. That would depend on whether or not they’ve violated a specific law, and on that law’s specific wording. Are you alleging they’ve violated a specific law? If so, which one? If so, do you have any evidence (that would be admissible in a court) to back up that claim?

    Do you really think Accor is dumb enough to do things like this without lawyers signing off?

    @Mark – +1.

  11. Brian,
    Accor is a French company. They will not take a dump without signing with lawyers. However, they are stupid.

    Ben

  12. I checked out on Oct 20th, and 5,000 were posted almost instantly on Oct 21st on Aeroplan.
    My second stay on Oct 24th, I can see the converted transaction on my Le Club Accor, but miles haven’t been posted yet.

    I still have one booking this Thursday to maximize this promotion. Hope they’ll honor it.

  13. Well, the lawyers might not be too bright if they allowed this to still be up on Aeroplan.com, what about those that are Aeroplan members that see that on their site right now? What happens when they book?

    I just want the nights that I booked today to be honored. They’ve made a half attempt at making it right, as least somewhat by honoring previous bookings, now they need to honor bookings made today, and then it will be right!

  14. @Sean – As I said, it’s probably a case of the Aeroplan website not being updated, or Accor not telling Aeroplan that they pulled the plug. And what makes you think Accor’s lawyers have any control over Aeroplan? Last time I looked, they were separate companies.

  15. Two weeks later these bumbling fools can’t even give me a timeframe for when my account will let me book a room (I have a “This account is locked” banner – only visible in my account settings), let alone tell me why my account is locked in the first place. And I was actually going to stay at some higher priced MGallery and Sofitel properties. Lost revenue for them and the early termination of the promo means I’ll stay elsewhere should they ever unlock my account.

  16. @sean

    Not bitter at all. Actually quite the opposite. I hope everyone gets points, including myself, and I think Accor dropped the ball big time. I have no issue with people getting what they want, or arguing what they want.

    But I’ve been around FT a long time, and been a part of various mistakes and promos before. Arguing legality of a claim is very rarely effective, and almost every promo has ways for the Company to end it when they want legally. Backing out of a deal has been an issue in law for thousands of years, so the Company is well prepared on this front.

    My comment was simply pointing out that everyone on the FT thread seems to have latched onto this theory without anyone knowing what they are talking about, hence it’s a mob mentality just doing what others say without reason. It’s a poor method of accomplishing anything, IMO. But maybe it works, who knows.

  17. Lucky,

    You should keep the heat under their bums. It is not correct for them to state they are not honoring reservations past the 27th when the promotion is clearly still listed on Aeroplan.com,

    If you could ask them for clarification that would be great. I think they will listen to you.

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