For the past few years American AAdvantage has offered Elite Rewards, whereby you earn additional rewards for exceeding the traditional elite status thresholds.
The intent was to get you to fly more with American than you otherwise may have, and at times it ended up being very rewarding. In the end I received an additional 60,000 AAdvanatage miles for having earned 125,000 elite qualifying miles, which was a nice added bonus. If I had earned 150,000 elite qualifying miles I would have earned an additional 40,000 AAdvantage miles.
In April I asked the question of whether AAdvantage would once again offer Elite Rewards this year, because I hadn’t heard anything one way or another at the time.
I outlined when the Elite Rewards programs were historically announced:
- In 2013 they announced Elite Rewards on April 23
- In 2012 they announced Elite Rewards on April 9
- In 2011 they announced Elite Rewards on August 9
While I don’t have any more insight than I did then, now that it’s late October I think it’s safe to say American probably won’t offer Elite Rewards this year.
I can’t really say I blame them either. In general airline programs are becoming less rewarding, and that’s simply because they can be. Planes are full and fares are high, so they’re doing about as well as they could hope.
It doesn’t seem we’ll see Elite Rewards this year, though I should mention that it looks like American is giving some high value Executive Platinum members additional systemwide upgrades upon request.
This is something they did a few years back, and seemed to discontinue with the introduction of Elite Rewards.
For example, Rock Harders mentioned on FlyerTalk that he was offered an additional two systemwide upgrades upon asking, based on having done more than 150K EQPs, and that they’d give him another two if he reaches 175K EQPs:
I just got off the phone with EXP desk and Customer Service. As I am already at 155k EQP for the year with some flying still to come before year end on AA I figured I would call and request some additional SWUs. The Customer Service agent looked up my profile and said the most she could offer is two (2) additional SWU’s now (which were instantaneously deposited into my account) and that I could receive two more SWU upon passing 175k EQP.
I would only try if you have at least 125K elite qualifying points (not elite qualifying miles), though you may need 150K elite qualifying points in order to be eligible. So this is truly for “high value” Executive Platinum members.
Also keep in mind it’s automatically linked to your account, so if you do ask, it’s not a function of whether you can convince the agent or not, but rather based on whether it’s linked to your account (which presumably is based on your “Eagle” rating, which is American’s internal “rating” system for customers).
If you have 125,000+ elite qualifying points, have you tried asking AAdvantage customer service for additional systemwide upgrades? If so, was the request granted?