Alaska was previously a pretty conservative airline when it came to handing out status, though lately it seems like they’re feeling the competitive pressure.
Alaska status has become considerably easier to obtain over the past year or so:
- As of December 2013 you can earn elite qualifying miles for travel on all of Alaska’s international partner airlines, while previously only about half of them were eligible for elite mileage accrual
- As part of their “Battle in Seattle” with Delta, Alaska has been offering double elite qualifying miles on many of the routes where they’re facing competition from Delta
- As of recently, Alaska is status matching all the way up to MVP Gold 75K, which is their top tier status level (previously they only matched to MVP Gold)
It seems like there’s now another way to requalify for Alaska status, based on the emails that some Mileage Plan members are getting. Mileage Plan sent out targeted emails to select elite members on Friday, offering them status requalification after one roundtrip.
The email reads as follows:
You’re SO close to gaining MVP Gold 75K status for 2014, but don’t miss out on extra help. Pop online to register and any round trip you take between October 24 and December 31, 2014, will score you MVP Gold 75K status for 2015*.
Even better, you’ll earn 2,500 Elite-Qualifying miles toward your requalifying status for 2016!
In other words, if you take one roundtrip you’ll receive one status level above what you’ve requalified for so far in 2014 (based on the elite qualifying mileage totals at the time the email was sent out). It seems they’re sending out offers for MVP, MVP Gold, and MVP Gold 75K.
It’s a targeted promotion, so unless you received an email about it you wouldn’t qualify. Here’s the registration page for the promotion. I wasn’t targeted, so when I try to register I get an error message.
Based on readers that have forwarded me these emails, it seems like most of the people that received this offer would have requalified anyway based on booked travel, so maybe this was just an encouragement of sorts from Alaska.
Did you receive this promotion from Alaska, and if so, how far were you from requalifying?
(Tip of the hat to Abe)