Choice Privileges is offering a flash sale on the purchase of points through 5PM EST today, Monday, October 20, 2014. Through this promotion they’re offering a 50% bonus on the purchase of Choice points.
Ordinarily you can purchase at most 20,000 Choice Privileges points per account per calendar year, though through this promotion that cap is lifted to 50,000 points, plus the 50% bonus, for a total of 75,000 Choice points.
The ordinary cost to purchase Choice Privileges points is $11 per 1,000 points, so that means through this promotion you can purchase points for as little as ~0.73 cents each.
Over summer, Choice Privileges did participate in the Daily Getaways promotion, whereby they were in some cases selling points for less than half a penny each. So while this is a good deal as far as them selling points directly goes, purchasing them through Daily Getaways was definitely a better value.
You can convert Choice Privileges points into several airline currencies, including Air Canada Aeroplan, Alaska Mileage Plan, American AAdvantage, United MileagePlus, US Airways Dividend Miles, etc. However, the transfer ratio is 5,000 Choice points per 1,000 airline miles, so this isn’t a good rate at which to pick up miles (you’d be paying ~3.5 cents per airline mile).
There’s also some potential value to be had for hotel redemptions, though they don’t publish a straigthforward award chart. To figure out whether it could make sense to purchase Choice points for the purposes of hotel stays, you’ll want to log into your account and search for award night costs. In many cases you could easily come out ahead under this promotion compared to paying cash for one of their properties, especially in Europe.
It’s interesting that they’re creating such a sense of urgency with this promotion. It really isn’t that great, so I’m guessing they’re hoping that people will make an impulse purchase. I’d probably only take advantage of this if I needed to top off an account for an award stay or mileage transfer, given that the same 50% transfer bonus applies regardless of how many points you purchase.
Do you plan on purchasing Choice Privileges points through this promotion?