American has been going through a major rebranding over the past couple of years, which even predates their announcement to merge with US Airways. I think they’ve been doing a great job with it, given that they’re trying to shake their image as the world’s largest operator of MD-80s, to one that actually flies airplanes built in this century.
For the 2014 program year American introduced new elite cards with a sleeker look, and that look is somewhat reflected in their new co-branded Citi AAdvantage Cards as well.
When you go to Citi’s website and check out their co-branded American Airlines cards, you’ll see the new look:
As you can see:
- The Citi AAdvantage Executive Card is black (much like the AAdvantage Executive Platinum Card)
- The Citi AAdvantage Platinum Select Cards (both personal and business) are platinum (much like the AAdvantage Platinum Card)
- The Citi AAdvantage Gold Card is gold (much like the AAdvantage Gold Card)
Up until a few years ago it seemed like credit card issuers didn’t put much (if any) thought into card design, while now that seems to be as much of a point of consideration as anything. There seems to be a race to see who can have the heaviest card with the least text on it.
At least on the airline front, I’m surprised no US airline has gone the route of the Lufthansa Miles & More Card in Germany. There they actually customize your credit card based on your status. So your credit card can act as both your elite card and credit card. Not only does it save you space in your wallet, but who wouldn’t want to shop everywhere with their HON Circle Miles & More Card? 😉
Does credit card design matter at all? Maybe just a little?
(Tip of the hat to Fly2Travel)