Citi AAdvantage Cards Now Have A New Look

American has been going through a major rebranding over the past couple of years, which even predates their announcement to merge with US Airways. I think they’ve been doing a great job with it, given that they’re trying to shake their image as the world’s largest operator of MD-80s, to one that actually flies airplanes built in this century.

For the 2014 program year American introduced new elite cards with a sleeker look, and that look is somewhat reflected in their new co-branded Citi AAdvantage Cards as well.

When you go to Citi’s website and check out their co-branded American Airlines cards, you’ll see the new look:

Citi-AAdvantage-Cards

As you can see:

  • The Citi AAdvantage Executive Card is black (much like the AAdvantage Executive Platinum Card)
  • The Citi AAdvantage Platinum Select Cards (both personal and business) are platinum (much like the AAdvantage Platinum Card)
  • The Citi AAdvantage Gold Card is gold (much like the AAdvantage Gold Card)

Up until a few years ago it seemed like credit card issuers didn’t put much (if any) thought into card design, while now that seems to be as much of a point of consideration as anything. There seems to be a race to see who can have the heaviest card with the least text on it.

At least on the airline front, I’m surprised no US airline has gone the route of the Lufthansa Miles & More Card in Germany. There they actually customize your credit card based on your status. So your credit card can act as both your elite card and credit card. Not only does it save you space in your wallet, but who wouldn’t want to shop everywhere with their HON Circle Miles & More Card? šŸ˜‰

Lufthansa-Credit-Card

Does credit card design matter at all? Maybe just a little?

(Tip of the hat to Fly2Travel)

Comments

  1. What do you think of the Prestige card? It has all the same benefits (just not using AA clubs when you are not flying AA) and some extras compared to the Platinum card. Is it possible to switch from the Executive to the Prestige you think? They look cool too šŸ™‚

  2. JAL does the same thing, and QF uses theirs as a prepaid Master Card that you can use for international travel.

  3. Ultimately design is inferior to the actual rewards the card boasts but admittedly having a nicer looking or feeling card makes me a lot happier with the product. The chase sapphire preferred obviously feels amazing to use but I think Citi produces some of the slickest products.

  4. Lucky – Are there any updates on when you can apply for other Citi cards if you took advantage of the Executive Platinum 100K offer to get a new bonus? Can you get another Exec Platinum and get the bonus? Can you apply for a Business or Personal Platinum card and get the bonus? Any tips and tricks would be greatly appreciated!

  5. My 2014 EXP card was a dark gray / platinum color. The older ones were black. I hope they go back to black for 2015. It would be really great if they duplicated the function like LH but … Baby steps. Lol

  6. I don’t necessarily care what the card looks like, but if it also serves as my Elite Status card…that’s cool! I once had a card that that had a picture that I took and that was pretty sweet.

  7. @ Andrew — It’s definitely a decent card. The reason I chose the Executive Card is because of the massive sign-up bonus, but otherwise the Prestige Card is a great option, in my opinion.

  8. The LH route could be confusing since in the US you have both a credit card level and an elite level with similar terms (gold, platinum). Not that that isn’t confusing enough to laypeople as it is.

  9. @ Jason — I think you meant Chase Sapphire Preferred, right? Regular Sapphire is plastic and a coworker of mine who received a Visa CS (replacement for MasterCard CS) didn’t even think it was a real card because there were no numbers on the front šŸ™‚

  10. The absence of embossed numbers will make these slide in and out of wallets much more easily and take up a bit less room. Very nice step and a good new look.

  11. Does anyone else feel like the Executive Platinum should be metal? For all that “executive status” and for it not to be metal baffles me.. For GodSakes the Marriott Visa Card is metal.. Almost feel like I should have went with the Black Card from Visa or Platinum from Amex.. Anyone else feel like CitiBank did 90% of the design and left out the 10%?

  12. OK, so I went to the website to renew my AAdvantage card now rather than wait until it expires. Your mailout piece says the new redesigned gold card will be sent out a few weeks before the old one expires. My card expires on 11/30/18! That means I have to wait four years before I get the new card??? Come on folks. The website didn’t offer anything better for me either.

  13. I am so upset about this new card look. I always misplace it. The light grey is an awful color choice and the red outline looks super tacky. Im surprised when we are paying for this card they couldn’t come up with a better color choice aka dark blue black, something that actually stands out. This card looks like an ordinary business card. Half the time i put it down on the table or in my pocket its like i have to sift through just to find it. By no means is this a step up, id rather have the old dark blue AA card. Please please change this soon! The grey color HAS to go, anything but light grey i mean RED , BLACK , DARK BLUE – all good but this? How come? Cant we at least have a diff color choice, please?

  14. I don’t like the new Citi MasterCard advantage gold design. It’s boring and looks like cardboard. It looks cheap compared to previous glossy version with raised letters. So far many retailers have looked at it and seemed to slightly doubt its authenticity before sliding it.

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