Virgin America’s Elevate program is offering an 80% bonus on the purchase of points tomorrow, Tuesday, October 21, 2014. The promotion will last for only eight hours, from 9AM to 5PM EST.
They’re claiming it’s their “Biggest Elevate Points Bonus Ever,” which I guess is technically true, since they’ve never offered a bigger bonus. Though last March they did offer the same 80% bonus.
Virgin America Elevate points ordinarily cost 5.2 cents each to purchase, so through this promotion Virgin America Elevate points can be purchased for ~2.89 cents each. You can purchase up to 20,000 points per account per calendar year, before factoring in the 80% bonus (meaning you can purchase a maximum of ~36,000 points through this promotion).
Should you buy Elevate points?
Like many low cost carriers, Virgin America has a revenue based frequent flyer program, whereby the number of points you earn is based directly on how much your ticket costs.
They’re also revenue based on the redemption side, whereby you can redeem each point for ~2.1-2.3 cents towards the cost of a revenue ticket on Virgin America.
For example, here’s a comparison of revenue fares and award fares between Chicago and Los Angeles:
So obviously it doesn’t make sense to purchase points for ~2.9 cents each when you can only redeem them for ~2.2 cents each.
That being said, what makes Virgin America unique among low cost carriers is that they have award charts for redeeming points on their partner airlines.
Virgin America partners with Emirates, Virgin Australia, Virgin Atlantic, Singapore, and some other carriers. The downside is that in many cases they impose fuel surcharges for travel on partner airlines, which wouldn’t apply if strategically booking them through another airline.
The redemption rates on many of these airlines are quite good, at least before factoring in the fuel surcharges. For example:
- A roundtrip between New York and Milan in Emirates business class will run you 55,000 Elevate points, though there are $1,090 in taxes, fees, and fuel surcharges on the ticket
- A roundtrip between New York and London in Virgin Atlantic Upper Class will run you 35,000 Elevate points, though there are $910 in taxes, fees, and fuel surcharges on the ticket
- A roundtrip between Los Angeles and Sydney in Virgin Australia business class will run you 80,000 Elevate points, though there are $926 in taxes, fees, and fuel surcharges on the ticket
So the values aren’t bad in terms of the number of points required, but the fuel surcharges sting.
Personally I won’t be purchasing Virgin America Elevate points through this promotion, though if you’re looking to top off your account for an aspirational redemption then this isn’t a half bad offer.
Do you plan on purchasing Virgin America Elevate points with an 80% bonus?
(Tip of the hat to View from the Wing)