Back in July I wrote a post asking whether Starwood Ambassador status is worth it, which is what they give you when you reach 100 elite qualifying nights with Starwood in a year.
I really commend Starwood for offering marginal benefits to members above Platinum. As much as I love Hyatt, they really have no marginal benefits once you achieve Diamond status, which doesn’t make sense to me. I’ve put in over a 100 nights with them so far this year regardless, though I think it’s an area where they could improve.
I just reached 75 nights for the year with Starwood, which comes with a couple of additional benefits:
- An additional Starpoint per dollar spent at Starwood properties, for a total of four Starpoints per dollar spent
- Your24 check-in, whereby one can request to check-in at any hour of the day, and have the room for 24 hours (if you check-in at 9AM or later you still get 4PM late check-out)
The benefits at 100 nights are a bit more abstract, as you get access to a “Starwood Ambassador,” who can help you with reservations and special requests.
Loyalty Lobby notes that Starwood has now set up a special website promoting the Starwood Ambassador program. It’s a visually appealing and snazzy site for sure.
It has on-camera interviews with members and lots of promising text, like:
Tell us what you need: Car service in Beijing? Tickets to the hottest show in New York City? Ambassadors are your connections to make it happen. Contact us from anywhere in the world. Anytime is a good time. We’re here to handle all the details — right down to the elevated experience you’ll receive with every stay. We’re your ambassador service, a benefit that rewards you for staying with SPG® 100 nights in a calendar year.
Here’s the video reel they have on the Ambassador website (which you may have also seen on your in-room TV at a Starwood property):
Am I the only one that kind of feels like they’re not realistically setting expectations here? Let’s see, so:
- “My Ambassador is so perfect, she’s almost part of my family”
- “Even with a time difference, she’s there”
- “I’ve coined a term for my Ambassador — my angel”
- She even helps with taking care of my daughter on an international trip”
- “Being in the Ambassador program is like being part of the CIA.”
Anyway, I’m certainly more curious than ever before to become an Ambassador. I’m pretty self reliant so can make hotel reservations on my own, so I’m curious if it’s only useful if you make yourself needy (by having them do everything), or if they’re actually proactive.
I guess I’ll know soon enough!
But does anyone else think they’re setting expectations really high with the way they’re marketing it?