Through October 31, 2014, British Airways is offering up to a 20% bonus on the purchase of Executive Club Avios. They’re offering a 20% bonus when you purchase at least 2,000 Avios. You can purchase at most 27,000 Avios through this promotion, which is the annual limit per account per calendar year.
If you max out the promotion you can purchase a total of 32,400 Avios for $768, which is a total of ~2.37 cents per Avios.
That’s definitely not a rate at which I’d speculatively stock up on Avios, though the thing about Avios is that with certain redemption patterns they can be among the most valuable points currencies out there. I’ve explained how useful Avios can be for shorthaul awards, given that they start at just 4,500 Avios one-way for flights of under 650 miles.
At a rate of ~2.37 cents per Avios, that’s like paying ~$105 for 4,500 Avios. That’s a good deal given how expensive shorthaul tickets can often be.
Take the below last minute flight between New York and Montreal, for example. A paid ticket costs $533 one-way:
While an Avios ticket costs 4,500 Avios plus $5 in taxes:
Keep in mind there are much more economical ways to accrue British Airways Avios. British Airways Executive Club partners with American Express Membership Rewards, Chase Ultimate Rewards, and Starwood Preferred Guest, so there are many ways to rack up British Airways Avios.
But not everyone has access to US credit card offers, so for many I suspect this is a good value.
For context, the last bonus that British Airways offered on purchased Avios was in August, and was for up to a 30% bonus. Prior to that they ran a promotion in March, which was for up to a 25% bonus. So this isn’t great compared to previous promotions, though at the same time some bonus is better than no bonus.
The full terms of the promotion are as follows:
This promotion is only open to Eligible Participants. An Eligible Participant is a person aged 18 or over and is a British Airways Executive Club Member with an Avios balance of at least 1 Avios. The Promoter reserves the right to verify the eligibility of Eligible Participants. Eligible Participants confirm that they accept the terms and conditions set out below.
This offer allows you to collect:
20% bonus Avios on all increments from 2,000 Avios Purchased or Gifted between 01 October 2014 and 31 October 2014 (the ‘Promotional Period’). Simply sign in to your Executive Club account and make a purchase during the Promotional Period and the bonus will automatically be credited to your account.
Eligible Participants may Gift Avios Points (purchase for someone else) during the promotional period, provided you provide the recipient’s membership number, in which case the recipient will receive: 20% bonus Avios on all increments from 2,000 Avios Purchased or Gifted.
Eligible Participants may not exceed their annual 27,000 Avios Points limit.