Why You Shouldn’t Buy JetBlue TrueBlue Points

JetBlue’s TrueBlue program is offering up to a 50% bonus on the purchase of points through October 18, 2014. The bonus applies if you purchase anywhere between 5,000 and 30,000 points. JetBlue members can’t purchase more than 60,000 points per calendar year.

The cost per purchased TrueBlue point varies based on how many you buy, though if you max out this promotion you can purchase a total of 45,000 points (30,000 points, plus the 50% bonus) for $886.88. That’s a cost of ~1.97 cents per point.

Buy-TrueBlue-Points

I do always find it hilarious when airlines with revenue based award redemptions sell points. JetBlue points can typically be redeemed for ~1.4 cents each, so purchasing them for ~1.97 cents per point simply doesn’t make sense. If you’re redeeming for Mint Class, you’ll sometimes get up to ~1.7 cents per point of value. But that’s still nowhere near two cents per point.

In theory I suppose it could make sense if you’re topping off for an award ticket, but even then, not really. JetBlue recently lowered the minimum number of points you can redeem for an award ticket, so you can now redeem as few as 3,500 points for an award tickets. Between that and their family pooling accounts, it really shouldn’t be too tough to rack up enough points for a redemption without having to buy any.

Here are the full terms of the promotion:

Bonus point offer ends on October 18, 2014 and is valid only for new TrueBlue point purchases by TrueBlue Members with their account in good standing. Cannot be combined with other offers. Prices are in U.S. dollars and include a 7.5% tax recovery fee on the value of the points purchased. GST/HST will be charged to Canadian residents. Purchase is restricted to TrueBlue Members only. Points may be gifted only to TrueBlue Members. Please allow 72 hours for the points to post to your account. Minimum point purchase is 1,000. However, in order to receive the 50% bonus, minimum point purchase is 5,000 points; maximum is 30,000. Members may not purchase more than 60,000 points per calendar year. Purchase of TrueBlue points is non-refundable. Purchased TrueBlue points are subject to the Terms and Conditions of the TrueBlue program. Additional restrictions apply. See TrueBlue Terms and Conditions for details.

Bottom Line

Both JetBlue TrueBlue and Southwest Rapid Rewards frequently offer bonuses on the purchase of points, despite having revenue based programs. Are people actually dumb enough to buy them?!

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