United MileagePlus is running one of the most ridiculous promotions I’ve seen in a while. Through 11:59PM CT on December 31, 2014, United is publicly offering a 25% discount on the purchase of MileagePlus miles.
With the 25% discount, you’re looking at a purchase price of ~2.82 cents per MileagePlus mile.
That’s not a very good rate for purchasing miles, though at least it’s valid for several months and there’s not a minimum threshold you have to reach in order to receive the 25% discount (you just need to purchase 2,000 miles), unlike with past promotions. In terms of other promotions they’ve recently offered for the purchase of miles:
- In September they tried to create a viral campaign by offering between a 35% and 100% bonus on the purchase of MileagePlus miles, depending on how many people took part in the promotion.
- In July they offered a 20-30% bonus on the purchase of MileagePlus miles, depending on how many you purchased
But here’s the ridiculous part. United is suggesting this promotion is a way to earn additional miles which can be spent in their Merchandise Awards guide:
Need more miles for products from the Merchandise Awards guide? For a limited time, get 25% off when you purchase award miles.
The graphic for the promotion shows some red headphones, so let’s take a look at them in the MileagePlus mall.
I do see the Beats by Dr Dre Solo2 HD Headphones, which cost 30,400 MileagePlus miles.
How much do they retail for? $166.52 at Wal-Mart.
Yup, you should totally buy miles at ~2.8 cents per mile so that you can redeem them for ~0.5 cents per mile!
Anyway, if you do want to buy miles (hopefully just to top off an account for an international premium cabin award redemption), here are the full terms & conditions:
- To take advantage of this offer, you must use the order links on this page.
- Minimum purchase of 2,000 miles required for this promotional pricing.
- Miles are available in increments of 1,000 up to a maximum of 100,000 miles, and in increments of 5,000 up to a maximum of 150,000 miles.
- Purchase up to 150,000 miles per account per calendar year.
- Displayed price includes all discounts and taxes.
- Credit card will be billed immediately upon purchase.
- Mileage rates and other fees and offer terms are subject to change.
- Allow 48 hours for miles to process and post to your MileagePlus account.
- Miles are nonrefundable.
- Promotional offer valid until 11:59 p.m. CT (Chicago local time) on December 31, 2014.
- Purchased miles do not count toward MileagePlus Premier® status.
- All MileagePlus Program Rules and terms and conditions apply.