Hilton HHonors is doing something which is creative, if nothing else. HHonors is letting you vote on their next global promotion, which will be valid for stays between November 1, 2014, and January 31, 2015. Registration will be required, and presumably as always there will be a sizable list of hotels that aren’t participating.
They’re leaving the rest up to us. Through October 4, 2014, HHonors members can vote on which promotion they’d most like to see — the one that receives the most votes “wins.”
The promotion choices are as follows:
- Double points — earn double points starting on your second stay
- 1K bonus points — earn 1,000 bonus points every night Thursday through Monday
What’s also pretty interesting is that they’re prioritizing votes differently based on your HHonors status:
- Votes by Diamond members count as four
- Votes by Gold members count as three
- Votes by Silver members count as two
- Votes by Blue members count as one
Which HHonors promotion is better?
As an HHonors member you ordinarily earn 10 base points per dollar spent. So just directly comparing double points or 1,000 bonus points per night, your breakeven point is a ~$100 per night hotel stay.
That’s because on a $100 per night hotel stay you’d earn 1,000 points, so if the former promotion wins you’d get double points (for a total of 2,000 points), while if the latter promotion wins you’d earn 1,000 bonus points as well (also for a total of 2,000 points).
Looking at the further restrictions, the double points promotion is valid starting with the second stay, while the 1K bonus points promotion is only valid Thursday through Monday nights.
I would say the double points promotion is definitely better, since it’s not as restrictive in terms of the days of the week where it’s valid, and for stays of more than $100 per night you can come out way ahead.
On the whole this is a rather lackluster promotion, if you ask me. It’s not like the other chains are offering anything too exciting, and that’s for good reason — they don’t have to. Hotel occupancy and rates are good, so the loyalty programs aren’t having to do as much work to get heads in beds.
In terms of promotions I am excited about, I like Hyatt’s current promotion, though it’s targeted. I was targeted to earn 50,000 bonus points after 20 nights. That’s like 2,500 bonus points per night, which I value at ~$40. In my case the issue is that I’ll do way more than 20 nights with Hyatt during the promotion period, so there’s no promotional incentive after those first 20 nights. I was also targeted for a fairly lucrative IHG Rewards Club promotion, though I do kind of have a hard time getting excited about that program. Then there’s Starwood’s promotion, which I can’t get excited about either, though at least there’s no cap on the number of bonus points you can earn.
Anyway, I give Hilton HHonors credit for creativity here — this is a great way to engage members.
Which HHonors promotion are you voting for?