The Economist seems to frequently offer mileage bonuses for new paid subscriptions. For example, at the moment Lufthansa Miles & More is offering up to 10,000 miles for a $160 subscription to The Economist.
While not quite as lucrative, the Iberia Plus Avios program is also offering bonus points for new subscriptions to The Economist.
Iberia Plus is offering 6,000-8,000 Avios depending on the type of subscription you pick up:
- Print + Digital Subscription = 8,000 Avios for $160 = 2.0 cents per Avios
- Print Subscription = 6,000 Avios for $127 = ~2.1 cents per Avios
- Digital Subscription = 6,000 Avios for $127 = ~2.1 cents per Avios
Keep in mind that you can transfer Avios between the Iberia Plus and British Airways Executive Club programs, so if you prefer these can turn into British Airways Avios.
I unfortunately don’t know when this offer expires, though presumably it’s limited time.
Two cents per point isn’t a rate at which I’d speculatively pick up Avios, but at the same time it’s cheaper than any other option available to outright purchase them. If you value a subscription to The Economist, then that makes the offer more compelling.
Ultimately I do value Miles & More miles more than Avios, so all else being equal Id o think it’s the better offer.
The catch is that Miles & More miles are also tough to come by. The Lufthansa version of this offer is useful for topping off an account so that you have enough miles for a redemption, but Avios are just so much more useful without an existing balance, given how many transfer partners they have. You can transfer points to British Airways Executive Club from American Express Membership Rewards, Chase Ultimate Rewards, and Starwood Preferred Guest.
Have either of these offers convinced you to pick up a copy of The Economist?
(Tip of the hat to LoyaltyLobby)