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The Economist is back with a great bonus for new subscriptions through September 30, 2014. They’re offering up to 10,000 Lufthansa Miles & More miles for a new subscription. This is almost identical to the promotion they offered earlier this year.
There are three options based on whether you want a print subscription, digital subscription, or print and digital subscription, as follows:
- 10,000 Bonus Miles & More Miles for $160 Print + Digital Subscription
- 7,500 bonus Miles & More Miles for $127 Print Subscription
- 7,500 bonus Miles & More Miles for $127 Digital Subscription
To crunch the basic cent per mile numbers on a subscription here:
- Print + Digital Subscription = 10,000 miles for $160 = 1.6 cents per mile
- Print Subscription = 7,500 miles for $127 = ~1.7 cents per mile
- Digital Subscription = 7,500 miles for $127 = ~1.7 cents per mile
In this case the best offer for you depends on how many Lufthansa miles you need, and which subscription is most valuable to you, since the cent per mile ratio isn’t hugely different.
I wouldn’t take advantage of this solely for the miles unless you already have a Miles & More mileage balance. Lufthansa actually recently stopped selling miles altogether, so there aren’t as many ways to easily “top off” an account anymore.
That being said, I know a lot of people have existing mileage balances thanks to the Premier Miles & More® World MasterCard®. The only good way to top off a Miles & More account is with Starwood Preferred Guest points, which are tough to earn aside from the Starwood Preferred Guest® Credit Card from American Express and Starwood Preferred Guest® Business Credit Card from American Express. So this is a great, low cost alternative to topping off an account.
There are definitely some great things about the Miles & More program, like the fact that they have access to Lufthansa first class award space more than 15 days out (while with partners you can typically only book within 15 days of departure).
This is just about the cheapest way to top off a Miles & More account, and it’s even better if you actually value a subscription to The Economist.