JetBlue’s TrueBlue frequent flyer program frequently offers short term promotions on the redemption of points. They have an especially lucrative promotion right now, which couldn’t come at a better time.
Through tomorrow, JetBlue TrueBlue is offering a 25% discount on points redemptions. Now, there are a few terms, but they’re not too restrictive:
- Book by tomorrow, Tuesday, August 19, 2014
- Travel between September 2 and November 20, 2014
- Fly Mondays, Tuesdays, Wednesdays, Thursdays, or Saturdays (not valid for travel on Fridays or Sundays)
Unlike the last 20% rebate they offered on TrueBlue awards, the discount is applied instantly here. With the last promotion, the discount was retroactively applied, meaning you’d need enough points for the entire award, and then a few weeks later would receive the rebate back.
What makes this especially rewarding is that American Express Membership Rewards is offering a 25% bonus on points transfers to JetBlue TrueBlue through September 15, 2014.
When I outlined that promotion, I showed the example of a flight between New York and Los Angeles, with the following revenue costs:
Meanwhile the cost of an economy award ticket was 14,000 TrueBlue points plus $5.60, while the cost of a Mint ticket was 34,900 TrueBlue points plus $5.60.
That means you were getting the following value out of TrueBlue points:
- ($203-$5.60) / 14,000 points = 1.41 cents per point
- ($599-$5.60) / 34,900 points = 1.70 cents per point
Now lets look at exactly the same flights with the 25% discount, which is available through tomorrow:
During the American Express 25% transfer bonus the transfer ratio from Membership Rewards to TrueBlue is 1:1 (as opposed to 250:200), which means you could redeem 10,500 Membership Rewards points for a one-way economy class ticket on the above flight, or 26,200 Membership Rewards points for a one-way Mint Class ticket on the above flight. To crunch those same numbers once again:
- ($203-$5.60) / 10,500 points = 1.88 cents per point
- ($599-$5.60) / 26,200 points = 2.27 cents per point
Since I really want to try Mint Class and was otherwise prepared to pay cash for a ticket, I’d say 2.27 cents per Membership Rewards point is a great value.
JetBlue Mint Class
Keep in mind both American and United charge 50,000 miles roundtrip for a business class award between New York and Los Angeles, and those are both heavily capacity controlled. Here as long as there’s a ticket for sale for $599, you can redeem points at that rate. And beyond that, it does look like JetBlue’s Mint product (at least the “suite”) is better than the business class products offered by other carriers in the market.
This might just be my first “revenue based redemption” of Membership Rewards points ever.
Is this bonus, along with the Membership Rewards transfer bonus, enough to entice you?