Through August 31, 2014, British Airways is offering up to a 30% bonus on the purchase of Executive Club Avios:
Give your Avios a lift with a bonus of up to 30%
Until 31 August 2014, we’re giving you the chance to purchase Avios and boost your balance by up to 30%. The more you buy, the bigger the bonus. It might be just what you need for a cabin upgrade, hotel booking or even a last minute reward flight.
Purchase 2,000 – 10,000 Avios for a 5% Avios bonus
Purchase 11,000 – 15,000 Avios for a 10% Avios bonus
Purchase 16,000 – 20,000 Avios for a 15% Avios bonus
Purchase 21,000 – 26,000 Avios for a 20% Avios bonus
Purchase 27,000 Avios, your full annual allowance for a 30% Avios bonus
To access the offer I recommend logging into your Executive Club account via the above link, and then once logged in click the link again.
If you max out the promotion you can purchase a total of 35,100 Avios for $768, which is a total of ~2.19 cents per Avios.
That’s definitely not a rate at which I’d speculatively stock up on Avios, though they can be incredibly valuable under certain circumstances. For example, British Airways charges just 4,500 Avios for a one-way flight of less than 650 miles. At a rate of ~2.19 cents per Avios, that’s under $100 for 4,500 Avios. That’s a pretty darn good deal given how expensive shorthaul tickets can often be.
Take the below flight between New York and Montreal, for example. A paid ticket is $538 one-way:
While an Avios ticket is 4,500 Avios plus $5:
Keep in mind there are much more economical ways to accrue British Airways Avios. British Airways partners with American Express Membership Rewards, Chase Ultimate Rewards, and Starwood Preferred Guest, so there are many ways to rack up British Airways Avios.
But not everyone has access to US credit card offers, so for many I suspect this is a good value.
For context, the last bonus that British Airways offered on purchased Avios was in March, and was for up to a 25% bonus. So this is slightly better, though not by much. You must have at least one point in your account in order to be eligible for this promotion.