Hilton has just announced the details of their next promotion, entitled Triple Your Trip.
Details of Hilton’s Triple Your Trip promotion
The promotion will be available for stays between August 1 and October 31, 2014. Through this promotion Hilton is offering:
- Double points on stays Monday through Thursday nights
- Triple points on stays Friday, Saturday, or Sunday nights
Registration is required prior to check-out of your first eligible stay. Only nights stayed during the promotion qualify, so if you check-in prior to the start of the promotion, those nights wouldn’t count towards the promotion. As is the norm with Hilton, there will be a list of properties that have chosen not to participate in the promotion, though that list hasn’t yet been published.
This promotion is virtually identical to the third quarter promotion that Hilton offered last year, also entitled Triple Your Trip.
How good is Hilton’s Triple Your Trip promotion?
Hilton’s promotions are usually fairly lucrative for actual hotel stays, and this one is no exception (too bad their points are so devalued).
Hilton ordinarily offers 10 base points per dollar spent, plus 5 additional points per dollar if you do the Points & Points earning option, for a total of 15 points per dollar spent. Then if you’re a Gold member you earn an additional 2.5 points per dollar spent, and if you’re a Diamond member you earn an additional 5 points per dollar spent, for a total of 17.5-20 points per dollar spent.
So then through this promotion you earn an additional 10 points per dollar spent for Monday through Thursday stays, or 20 points per dollar spent on weekend stays.
As a Diamond member on a weekend stay that’s 40 points per dollar spent. Then if you use the Citi Hilton HHonors Reserve Card or American Express Hilton HHonors Surpass Card you’ll earn an additional 10-12 points per dollar spent, so that’s a total of 50-52 points per dollar spent as a Diamond member on a weekend stay paying with one of their co-branded credit cards. I value HHonors points at less than half a penny each, so by my valuation this promotion maxes out at a return of ~20%.
Admittedly that’s a pretty narrow set of circumstances, and there are excluded properties on top of that, but this promotion definitely has the potential to be lucrative.
Now lets see what Hyatt and Starwood offer. Historically the third quarter isn’t great for hotel bonuses since it’s a busy period for business travel, so I expect the promotions will also be focused on filling hotels on weekends rather than weekdays. The fact that hotel occupancy and room rates are the highest they’ve been in years probably doesn’t help us either.
What do you think of Hilton’s Triple Your Trip promotion?
Redeem HHonors points for a stay at the Hilton Frankfurt
(Tip of the hat to Gary)