JetBlue’s TrueBlue program frequently offers “flash” promotions for earning or redeeming points. They’re usually both lucrative and quite specific, so won’t be useful for everyone. For example:
- On the earnings side, they offered quadruple TrueBlue points for tickets booked in May
- On the redemption side, they offered a 20% discount on award redemptions in May
This week only (through July 25, 2014), JetBlue is offering a rebate of 20% of the points you redeem for TrueBlue bookings. This promotion is valid for travel between September 2 and October 31, 2014.
It’s worth noting that this isn’t a discount but rather a rebate. So you won’t receive the discount at the time you make the booking, but rather will retroactively be refunded 20% of the TrueBlue points redeemed.
Since JetBlue has a revenue based frequent flyer program (on both the earnings and redemption side), you’re always best off redeeming points during a promotion when possible. TrueBlue points can usually be redeemed for ~1.5 cents towards the cost of an airline ticket, and through this promotion can get you roughly 1.8 cents per point worth of travel.
For example, a flight between Tampa and New York that costs $138 would run you 9,200 TrueBlue points plus $5.60 in taxes (thanks to the new TSA fee hike).
That means you’re redeeming 9,200 points for $132.40, which is ~1.44 cents per point (some redemptions will have a slightly higher valuation). In this case you’d get a refund of 1,840 points, bringing down your redemption cost to ~1.8 cents per point.