Cathay Pacific Upgrade For Cash Now Live

Last weekend I wrote about how Cathay Pacific was considering auctioning off upgrades for cash in advance of flights.

Well, it looks like Cathay Pacific has finally launched this offering. Cathay Pacific’s new “Enhance” program allows you to place a cash bid on upgrades to premium economy and business class.

Cathay-Pacific-Cash-Upgrades

Here are the basic details of the program:

Enhance – make an offer for an upgrade to the next higher cabin class.

During the trial period, we invite passengers booked on Economy Class and Premium Economy Class to place an offer for a chance to upgrade, with the following criteria:

  • Passengers travelling on 1 of our 9 selected routes: Perth, Toronto, Newark, Moscow, Paris, London, Surabaya, Cebu or Seoul.
  • Enhance is only available for selected flights and applicable fare classes on these routes where tickets are issued at specific countries/regions.
  • Bookings made after 12 May 2014, for travel between 20 June and 12 November 2014, on cathaypacific.com or dragonair.com, or with our local reservations office and hotlines.
  • Bookings must be confirmed.
  • Bookings with infant fares, waitlisted, redemption and prize tickets are not eligible.

Please also refer to other terms and conditions that apply and read our Frequently Asked Questions for a list of all our guidelines.After you book your Economy Class or Premium Economy Class ticket, you may be invited to participate in Enhance, based on various factors, including seat availability.

How to make an offer

  1. Book your ticket.
    • Book on our official website, and if you’re eligible you’ll receive an instant invitation on the booking confirmation page.
    • Book with your local reservations office, and if you’re eligible you’ll receive an email invitation 7 days before departure of the first sector of your flight booking.
  2. Follow the steps on the invitation, submit your personal information, and make an offer.
  3. If your offer was accepted, we will contact you 2-3 days before your flight to confirm the upgrade.

Alternatively, if your booking fulfils the above requirements, you can always check your eligibility by inputting your details in the fields below.

So as of now the offering is only available on nine routes, and can only be used to upgrade one cabin, from economy to premium economy, or premium economy to business class.


Cathay Pacific premium economy

I’d suggest reading all the frequently asked questions, though here are some tidbits I found especially interesting:

  • If you upgrade with cash, you’ll be awarded miles based on the upgraded class of service
  • You’ll be informed at least two days prior to departure whether your upgrade was successful or not
  • You can modify your upgrade offer up to five days prior to departure (assuming it hasn’t been accepted)
  • If you need to cancel a flight on which you purchased a cash upgrade, you won’t get a refund on the upgrade cost (assuming it was accepted)

What’s interesting is that apparently elite members will have priority with their cash upgrades (bolding mine):

What criteria determine the success of an offer?

The success of an offer depends on a combination of factors including but not limited to:

  • The amount offered for the upgrade,
  • Competing offers
  • The original fare class at which the ticket has been purchased
  • Your Marco Polo Club tier
  • The number of passengers in the same booking
  • Success history on past offers
  • The number of seats available for upgrades

To improve your chances of success, we recommend putting forward your best offer. If you are a Diamond, Gold or Silver member of The Marco Polo, we will recognise your status by up-weighting your Enhance offer.

The big question — which still isn’t being addressed — is whether these upgrades will clear after mileage upgrades or not. I would hope that this new program doesn’t impact the priority of mileage upgrades, as that would be a disappointing change.


Cathay Pacific business class

Bottom line

I certainly can’t blame Cathay Pacific for trying this, and I think it’s smart that they’re doing it as a test on select routes first. I do hope that these truly are upgrades to seats that would otherwise go out empty, and that they won’t prioritize these ahead of mileage upgrades.

What do you think of Cathay Pacific’s new “Enhance” upgrade offering (aside from the horrible name)?

(Tip of the hat to @brianhkchan)

Comments

  1. Tom says

    I am new to OW, but I understand that CX were fairly good for late award availability opening. Got to believe that this will worsen with this program

  2. Simon says

    There are actually a lot of CX FAs that are not happy about this because MPO members are complaining to ground crew and FAs how hard it is to use their miles already – this would exacerbate the number of complaints…

  3. Charlie says

    They really cannot afford to make the MPC any less attractive. As it is, the only benefits left to the MPC is that they supposedly treat their members quite well with upgrades (I mean, who cares about the personal greeting and an extra bottle of water?). If those members can’t use their miles… well, I doubt many would stick with that programme, given that the AA/BA ones are so much more attractive, and so much easier to maintain status.

  4. Lark says

    Ben –

    How is this program different from Air New Zealand? Or is it similar?

    Thanks,

  5. Ivan Y says

    It’s nice to see them trying this out on limited basis — this gives them flexibility to change things or, if MPC members revolt, cancel the whole thing.

    It’s also interesting they are not publishing any details on their algorithm for picking best offers. They are leaving a lot of room for experimentation. And some of the criteria is rather nebulous – for example, “success history on past offers”. Does this mean that, all other things being equal, they’ll accept a slightly lower bid from a person who’d never one before?

  6. says

    @ Lark — It’s very similar. Then again, that’s probably not a good thing. It has been years since I’ve seen an Air New Zealand business class award seat between the US and New Zealand.

  7. JohnB says

    With this program, if it brings the results to Cathay that they are hoping for….upgrades at the gate, mileage upgrades, and last minute reward seats will be gone. Reminds me of first class monetization…..

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