First of all, it sure makes me miss Seattle, especially as summer is upon us. I don’t think there’s a more gorgeous place in the world than Seattle in summer…
But beyond that, this is actually a really brilliant marketing technique on Alaska’s part. This is just another part of their “battle in Seattle” with Delta.
Since there are many areas in which Alaska can’t compete with Delta, they might as well try and appeal to what gets Seattleites every time — feeling a “sense of community” (but not too much community, because then the “Seattle freeze” might just melt).
Seattleites are bizarrely loyal to Alaska. Like, they have more pride in Alaska than Singaporeans have in Singapore Airlines. Don’t get me wrong, I love Alaska because of their frequent flyer program (which allows me to fly Cathay Pacific first class and Emirates first class at some ridiculously reasonable mileage rates), but Seattleites fly Alaska because they’re actually convinced that Alaska is the best and friendliest airline.
Anyway, well done Alaska. Neat video!