I have mixed feelings about Turkish Airlines. Years ago they used to offer a first class product on the 777-300ERs they leased from Jet Airways, and those planes were great. While the service on Turkish has never been especially polished or attentive, the food and ground experience were phenomenal.
The service continues to be unpolished and somewhat apathetic, but the food is quite good, and they do have wifi on much of their fleet.
And their business class lounge in Istanbul is fantastic as well, easily one of the best business class lounges in the world.
Anyway, Turkish just announced that they’ll be updating their bedding in business class.
Part of the reason I’m posting this is because of the news itself, though the other reason is because of how epically and hilariously wordy the press release is. Yes, I realize they’re a foreign carrier, but they fly to nearly a dozen destinations in the US, so presumably they have someone “local” writing (or at least reviewing) press releases.
Here it is, in all its glory:
It promises home comfort on the clouds to the Business Class passengers during the extended range flights.
“Sky Illusion” sleeping collection is the latest innovation developed by Turkish Airlines to enable its passengers to enjoy the best Turkish hospitality within the concept of privileged travel.
“Sky Illusion” sleeping set has been designed in the successful cooperation with Turkish Airlines and Zorlu Textiles Group to offer comfort just as in the home environment to the passengers of Turkish Airlines, and to ensure that the passengers will enjoy a perfect sleeping experience.
“Sky Illusion Sleeping Collection”, produced specially for the Business Class flights of Turkish Airlines under the brand of Taç Wonderfly, comes into prominence with its feature of being an inviter of a perfect and pleasant sleeping, for all extended range flights.
The sleeping set, which has been designed as a supplementary element with the intent of making the unique travel experience offered to the passengers by Turkish Airlines perfect in every sense, offers a special sleeping on the clouds.
Each detail has been meticulously thought out in the collection designed by being inspired from Turkish hospitality, and special fabrics reminding softness of the clouds have been used.
The sleeping set, prepared considering all details with the purpose of offering thorough comfort to the passengers by using qualified fabrics, provides added value to the flight comfort.
The collection is presented in the packages arranged as “Bohça –bundle-“, is used as a hospitality indicator in the Turkish society for centuries as well as being an unalterable element of Turkish culture. ‘Bohça’ consists of ‘Sleeping Pad’, designed in sizes fully adaptable to the seat; ‘Quilt’, covering the body with its soft satin fabric; ‘Sleeping Pillow’, making the head and neck comfortable with its size of standard sleeping pillow during the extended range flights; ‘Waist Pillow’, backing the waist completely while sitting on the seat and taking shape based on the waist ergonomics thanks to its visco filling while leaning; and ‘Slipper’, ensuring comfort of feet with its 100% cotton and special quilted fabric. The contents of the set, which are produced by combining the Aloe Vera extracts known for its relaxing effects and the soft fabrics, not only offer a comfortable sleeping but also become prominent thanks to its ergonomic features. Here are some of its features: the sheets available in the collection have been produced with holders in order not to slip from the leather seats, and the quilts have been designed in a manner to maintain body temperature.
“Sky Illusion” is the latest innovation developed by Turkish Airlines in order to ensure customer satisfaction, the primary mission of Turkish Airlines. The sleeping set, that the passengers will deem as indispensable pleasure in all extended range flights in a short span of time, will be presented first in the Boston flight that will be newly launched on May 12th
Is it just me, or are the first seven paragraphs saying exactly the same thing over and over? To summarize, the new sleeping set will have a pillow, duvet, blanket, and slippers (no pajamas). The new bedding will first be launched on their new Boston route, which they’re starting on May 12.
It looks good enough for business class, though hardly revolutionary.
Turkish Airlines new business class bedding
Turkish Airlines new business class bedding