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While most of the major hotel chains’ global spring promotions are still underway through the end of the month, we’re already starting to get the details of their global summer promotions. Starwood revealed the details of their Earn Away Get Away promotion a few days ago, and now Hilton has announced the details of their promotion, entitled Double Your HHonors.
Hilton Double Your HHonors promotion dates
The promotion is valid for stays between May 1 and July 31, 2014. Hilton’s current Weekend Rewards promotion runs through April 30, 2014, so it’s nice that there will be no “gap” between promotions.
Hilton Double Your HHonors promotion details
This promotion is as straightforward as they get. Hilton is offering double base HHonors points or double miles on stays at eligible properties.
Now even though Hilton did hugely devalue their award chart last year, I do have to give them credit for actually having decent earning rates at hotels.
As an HHonors member you get 10 base points per dollar spent at Hilton family properties, so through this promotion you’re earning 20 “base” points per dollar spent at participating Hilton family properties. Gold members receive a 25% bonus on base points (an additional 2.5 points per dollar spent), while Diamond members receive a 50% bonus on base points (an additional 5 points per dollar spent).
Then you can earn additional bonus points if you have one of Hilton’s co-branded credit cards:
- The Hilton HHonors Surpass Card from American Express offers 12x points per dollar spent at Hiltons
- The Citi® Hilton HHonors™ Reserve Card offers 10x points per dollar spent at Hiltons
So as a Diamond member with the Citi® Hilton HHonors™ Reserve Card (as I am), I’m earning 35 points per dollar spent at participating Hiltons — that’s a pretty darn good earnings rate.
It’s worth noting you can also earn bonus miles through this promotion, but one extra mile per dollar spent isn’t nearly as lucrative as 10 extra HHonors points.
Hilton Double Your HHonors non-participating properties
There’s a hefty list of non-participating hotels which have chosen to opt out of this promotion. There are hundreds, and a vast majority of them are in the US. Unfortunately for Hilton and Starwood this seems to be the norm, while as long as I can remember Hyatt has never had properties that didn’t participate, which I appreciate.
That being said, it sure seems to me like even more hotels have opted out this time than in the past.
Hilton Double Your HHonors registration
Registration is already open and is required prior to check-out of your first eligible stay in order to take part in this promotion. You must choose between double miles and double points, and you can’t change your mind regarding earnings preference once you register. Like I said above, choose the double points.
Comparing this promotion to others
Hilton’s current promotion is entitled Weekend Rewards, and offers the following:
- 1,000 HHonors bonus points for every night you stay
- 5,000 additional HHonors bonus points for every weekend stay of two nights or more
So the math is quite easy here — you would come out ahead with the summer Double Your HHonors promotion if your average rate is over $100 per night (since you’re earning an additional 10 points per dollar spent) on weekday stays. The last promotion was lucrative if you were staying over weekends, though.
Bottom line on Double Your HHonors
Hilton isn’t my primary chain, though I do have HHonors Diamond status from spending $40,000 on the Citi® Hilton HHonors™ Reserve Card.
While my primary chains are Hyatt and Starwood, they don’t have properties everywhere, so I still do make quite a few Hilton stays. This promotion is straightforward, which I appreciate, and I’d say pretty standard for Hilton.
The thing that frustrates me about the promotion is the number of properties that have opted-out. I realize most hotels are independently owned and that the hotel chains just have management contracts, though as a guest you’d hope that wouldn’t impact you and that your experience would still be “seamless.” Oh well…
Anyway, all things considered (including how well the hotel industry is going) this is actually a fairly decent/average promotion. Now I’m curious to see what kind of a promotion Hyatt offers in summer.
What do you think of Hilton’s Double Your HHonors promotion?