Emirates A380 World Cup Ad Featuring Pelé And Ronaldo

Emirates A380 World Cup Ad Featuring Pelé And Ronaldo

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Emirates has a pretty awesome new advertisement featuring their A380 and the World Cup, which they describe as follows:

Who is the greatest footballer of all time? Join two football greats, Pelé and Cristiano Ronaldo as they connect with fans in the Emirates A380 Onboard Lounge.

Everyone has a favourite player, and in our new video fans meet theirs as they fly Emirates. Emirates is connecting fans with their passions in the run-up to the FIFA World Cup hosted this summer in Brazil, where fans will see some of the greatest footballers in action.

Here’s the minute-long advertisement:

https://www.youtube.com/watch?v=OFbryriZ3is

Awesome! Emirates did a phenomenal job with this in my opinion, as they managed to integrate several aspects of their onboard product without actually making it seem like an advertisement.

It also reminds me a bit of this Lufthansa ad featuring two “captains” — one from Bayern Munich and the German National Team, and another from Lufthansa:

Love these types of ads!

(Tip of the hat to Ari)

Conversations (9)
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  1. acs Guest

    Hey lucky,

    A bit unrelated,but since you did mention LH figured I'd ask here anyway. I'm scheduled to fly LH BOS-FRA-CDG (continuing on to BKK on TG) on Wednesday... as you probably heard there's gonna be a strike on that day. What would you do if you were in my shoes? Wait and see if it's canceled or try to rebook on a less desirable award? Really wanted to try LH F and FCT and everything but can't decide if it's worth the risk. I'm on a UA award btw.

    1. lucky OMAAT

      @ acs -- I might wait a couple of days. They often come to an agreement before the strike happens, and hopefully that's the case here. If you can find a desirable routing on another date in Lufthansa first class I'd probably change to be on the safe side, though. Enjoy your trip!

  2. Benny Guest

    I can't actually imagine Ronaldo being that nice if a fan asked for a photo. I could be wrong though.

  3. Juergen Guest

    I never thought you were interested in sports...?! :|

  4. Award Magic Guest

    And I don't even get a hyperlink ;-) Haha. In any case, yea, this is really great! Not only do I love watching the fun interaction - and horrible acting on Ronaldo's part, I might add - but it makes me want to get back on that beautiful plane!

  5. Ted F Guest

    So Lucky, another treble for Bayern Munich? :)

  6. Ivan Y Diamond

    Very nice!

    P.S. Only a future Lucky would choose an airline pilot over Philipp Lahm :P

  7. JustSaying Guest

    Lufthansa wins but they are both great advertising..........quintessential aspirational.......

  8. A.S. Guest

    Excellent! And I love how Pele is a good sport in it. :)

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The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

lucky OMAAT

@ acs -- I might wait a couple of days. They often come to an agreement before the strike happens, and hopefully that's the case here. If you can find a desirable routing on another date in Lufthansa first class I'd probably change to be on the safe side, though. Enjoy your trip!

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acs Guest

Hey lucky, A bit unrelated,but since you did mention LH figured I'd ask here anyway. I'm scheduled to fly LH BOS-FRA-CDG (continuing on to BKK on TG) on Wednesday... as you probably heard there's gonna be a strike on that day. What would you do if you were in my shoes? Wait and see if it's canceled or try to rebook on a less desirable award? Really wanted to try LH F and FCT and everything but can't decide if it's worth the risk. I'm on a UA award btw.

0
Benny Guest

I can't actually imagine Ronaldo being that nice if a fan asked for a photo. I could be wrong though.

0
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