American AAdvantage Discontinues Dynamic Air Awards

In 2011 American introduced Dynamic Air Awards, which are available exclusively to AAdvantage elite members. They allow you to book economy class award tickets within the lower 48 states at a variable price based on the revenue cost of a ticket. Dynamic Air Awards are non-changeable/refundable, so even more restrictive than normal award tickets.

The way AAdvantage markets them is as follows:

You can now use your miles to book any Economy Class seat for travel within the U.S.* for fewer miles than what’s required for an AAnytime® award

So that means that Dynamic Air Awards always cost less than 50,000 AAdvantage miles, though the downside is still that they’re non-changeable/refundable.

Anyway, per a notice posted on the American Airlines website, American will be discontinuing Dynamic Air Awards as of April 1, 2014:

IMPORTANT: Dynamic Air Awards will no longer be available for award bookings, beginning April 1, 2014 (12:00 am CT). We regret any inconvenience and will continue to honor all bookings made before April 1, 2014. As before, we will be unable to accommodate any changes to itineraries booked. As an AAdvantage elite status member, we are committed to bringing you exceptional travel options and more opportunities to earn and redeem miles. Visit aa.com/aadvantage for the latest offerings and program enhancements.

American-Dynamic-Air-Award

So why did American discontinue Dynamic Air Awards? My guess is simply because not many people were booking them, and they’re trying to eliminate some award “fluff” before they merge AAdvantage and Dividend Miles.

The AAdvantage and Dividend Miles programs have so many different award options and totally different structures, from partner awards, to off-peak awards, to distance based awards, to different prices on standard awards. It’ll be quite a task to combine those, and I’m guessing this was just something that very few people were utilizing, so they figured they might as well eliminate it.

At least that’s my guess. Anyone else have a different theory?

(Tip of the hat to @Dstinationdavid)

Comments

  1. James K. says

    As long as they don’t eliminate the oneworld distance-based awards. Those pretty much define “sweet spot”

  2. DWT says

    Especially since these awards were not part of the normal award booking engine, I have a feeling they were not widely used. Also, whenever I did check, there was rarely a huge discount from the 50,000 standard award (they usually priced in the mid-to-high 40ks). Now, I am sure that revenue tickets costing $100-$200 would have seen a big mileage discount compared to the 50,000 standard awards, but those would have represented poor redemption value anyway.

  3. Nun says

    Instead of discontinuing they should have marketed them more to elites. As it is today, they don’t make it that easy to find them.

  4. Alexis L says

    I have used them quite a bit in the past few years and saved thousands of miles. Bummer!

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