Through March 31, 2014, JetBlue’s TrueBlue program is offering up to a 50% bonus on the purchase of points. The bonus is tiered, and the more points you purchase the bigger percentage bonus you get, as follows:
Buy between 5,000 – 9,500 get 20% bonus points
Buy between 10,000 – 19,500 to get 30% bonus points
Buy between 20,000 – 29,500 to get 40% bonus points
Buy 30,000 to get 50% bonus points
You can access the promotion on your TrueBlue account homepage under the “Buy or Gift TrueBlue points” heading. You’ll then have to log into your account before you’re brought to the “Buy Miles” page.
If you max out the promotion you can purchase a total of 45,000 TrueBlue points (30,000 TrueBlue points plus the 50% bonus). The cost to do so is $886.88, meaning you’re paying ~1.97 cents per TrueBlue point.
TrueBlue is a revenue based frequent flyer program, with redemption costs directly tied to the revenue cost of a ticket. Each TrueBlue point gets you roughly 1.5 cents towards the cost of a ticket, so in almost all cases it wouldn’t make sense to take advantage of this promotion, since you’re paying almost half a cent per point more than they can be redeemed for. JetBlue does run award redemption promotions fairly frequently, whereby they offer up to a 25% discount on redemptions, but even then you’re not getting two cents per point value.
I guess if you’re really close to a threshold you need for an award it could make sense to top up, but that’s about it.
The full terms are as follows:
*Terms: Bonus point offer valid for point purchases between March 3 and March 31, 2014. Valid only for new TrueBlue point purchases by TrueBlue members with their account in good standing; points can be purchased for a member’s own account or as a gift to another member’s account; not valid for point transfers. Points can be purchased for approximately $37.63 per 1,000 points; GST/HST will be charged to Canadian residents. POINT PURCHASES ARE NONREFUNDABLE. Minimum point purchase per transaction is 1,000 points; maximum is 30,000. Members may not purchase more than a total of 60,000 TrueBlue points in a calendar year (regardless of whether the points were purchased for a member’s own TrueBlue account or as a gift). Members may not receive more than a total of 60,000 TrueBlue points in a calendar year from point purchases (regardless of whether the member purchased the points or received them as a gift from another member’s purchase). Please allow 72 hours for purchased points to post to the applicable TrueBlue account. Cannot be combined with other offers. Additional restrictions apply. See TrueBlue Terms and Conditions for details.