There are three options based on whether you want a print subscription, digital subscription, or print and digital subscription, as follows:
- 10,000 Bonus Miles & More Miles for $160 Print + Digital Subscription
- 7,500 bonus Miles & More Miles for $127 Print Subscription
- 7,500 bonus Miles & More Miles for $127 Digital Subscription
So if you were to get the print and digital subscription you’d basically be picking up Lufthansa miles at 1.6 cents each, while if you got the print or digital subscription you’d be picking up Lufthansa miles at ~1.7 cents each. If you’re trying to decide between getting a print and digital subscription or just one or the other, you’re basically paying an extra $33 for 2,500 Lufthansa miles, which is quite a deal at 1.32 cents per mile. So if you’re going to take advantage of this promotion, I definitely think it’s worth the premium for the print and digital subscription.
Of course it you value a subscription to The Economist at all, then the “cost” of those miles goes down even further.
Anyway, whether or not this is worth it probably depends on your existing Miles & More balance. If you took advantage of the 50,000 mile sign-up bonus on the Lufthansa Miles & More credit card a while back, this is a nice way to supplement your mileage balance if you’re trying to top off for a first class award. After all, one of the only other easy ways to top off a Lufthansa account is by transferring points from Starwood, and those points are extremely valuable.
There are definitely some great things about the Miles & More program, like the fact that they have access to Lufthansa first class award space more than 15 days out (while with partners you can typically only book within 15 days of departure).
Unfortunately I can’t actually find the terms on this promotion, like when it expires, how long it will take the bonus miles to post, etc.
Regardless, it’s quite a good deal, especially if you’d otherwise consider a subscription to The Economist.
(Tip of the hat to Mighty Travels)