Delta announced a huge promotion for Seattle based flyers today — they’ll be offering double redeemable miles and double Medallion Qualifying Miles (MQMs) for flights to/from Seattle through December 31, 2014.
First of all it’s worth noting that this promotion is valid exclusively for SkyMiles members with accounts registered in the state of Washington. Furthermore, to be eligible travel must originate or terminate in Seattle, and only the nonstop segments to or from Seattle qualify for the promotion.
In order to qualify, registration is required prior to booking and taking the flight, meaning that previously booked travel doesn’t qualify for this promotion.
There’s no limit to the number of bonus miles you can earn through this promotion.
Damn, this is a crazy generous promotion. This means you can achieve Diamond status by just earning 62,500 “traditional” Medallion Qualifying Miles. I expect this will hugely swell the elite ranks for those based in Seattle, and put non-Seattle based flyers that fly to Seattle at a big disadvantage, since they’ll be earning miles and status at half the rate.
The amount of expansion that Delta is experiencing in Seattle over a period of a couple of years is almost unprecedented, so I’m not surprised to see them offer a huge promotion like this to fill the flights, since I can’t imagine the demand for them is appearing overnight.
This is yet another competitive move against Alaska. While the two airlines are still partners, they’ve been trying to one up each other with new routes and promotions to lure frequent flyers. I’m curious to see if or how Alaska will respond to this promotion.
If Alaska offers a similar promotion I can’t even begin to imagine how much Alaska elite ranks will be swelled, given the number of elite members based in Seattle. Of course I’m rooting for it, since I’d sure like double redeemable miles!
Clearly Delta means business…
(Tip of the hat to JD)