The Alaska Airlines Signature Visa Card seems to be running a 40,000 mile sign-up bonus, which at least in theory is targeted at elite Mileage Plan members. The card offers 25,000 bonus miles upon approval, and an additional 15,000 bonus miles after spending $10,000 within six months of the account opening date.
Now before we talk about the value of the offer, there are a few things to keep in mind about this card:
- You can earn the sign-up bonus on this card multiple times, and there’s not even a need to close an existing card before opening a new one. Don’t even ask how many of these I have.
- I love that the first 25,000 miles post upon account approval. In each case I’ve received the bonus miles before even receiving the card in the mail.
- Even though offers on this card are often “targeted,” I’ve never seen them actually follow through on that.
- The card comes with a $118+ companion certificate, which I value immensely. I’m an Alaska flyer and their companion certificates are great since the companion is still eligible for upgrades, mileage accrual, etc. The only restriction is that you can’t outright book a first class fare using a companion certificate (they ended the ability to do this back in 2012).
To put this offer into context of other recent offers on this card:
- In June 2013 they offered a 30,000 mile sign-up bonus upon account approval.
- In December 2013 they offered a 50,000 mile sign-up bonus, with 25,000 miles upon account approval and another 25,000 miles after spending $1,000 within 90 days. Interestingly the terms of this offer specifically excluded those that had the card in the past 12 months, though in practice that wasn’t enforced.
So this isn’t the best offer we’ve seen on the card, but at the same time I’d say that Alaska miles are one of the most valuable mileage currencies out there right now, given that you can efficiently redeem on Cathay Pacific and Emirates for one-way awards, and they even allow stopovers on one-way awards. Furthermore, taking advantage of this offer most likely doesn’t preclude you from taking advantage of any future offers on the card.
But still, there are lots of other places to direct big spend, like the 100,000 mile Citi Executive AAdvantage Card sign-up bonus. So unless you’re a huge credit card spender this probably isn’t worth it.
(Tip of the hat to The Points Guy)