Over the years Virgin Atlantic Flying Club miles have been pretty easy to wrack up, given the generous sign-up bonus they’ve offered on their co-branded credit card. I got the card a couple of years ago, and ended up deciding to transfer my Virgin Atlantic miles to Hilton HHonors. They had a generous 1:2 transfer ratio, so given that the card had a 50,000 mile sign-up bonus, that was basically equivalent to a sign-up bonus of 100,000 Hilton points.
Admittedly Hilton massively devalued their HHonors program last March, so this feature was much valuable prior to last March. Still, Virgin Atlantic miles aren’t all that valuable in my opinion due to the high fuel surcharges they impose for most awards, so in some cases it can still be a good value.
Unfortunately per Virgin Atlantic Flying Club’s website it appears as if they’ll be devaluing the transfer ratio soon:
Flying Club members can exchange their miles for Hilton HHonors points, which can then be redeemed for HHonors rewards such as free hotel nights, experimental rewards, premium merchandise and much much more.
Please note from 6 February 2014 the exchange miles to points rate is changing. Flying Club members will be able to exchange miles at the following rate: 2 Flying Club miles for 3 Hilton HHonors points.
You can currently exchange miles at a rate of (up until 5 February 2014): 1 Flying Club mile for 2 HHonors point.
Minimum Level: 10,000 miles and then in increments of 5,000. Just call the Flying Club Helpline with your HHonors account number.
*Please note your name on your Flying Club membership account must match exactly with the name on your Hilton HHonors account for a successful transfer. Your transfer will take up to 30 days and a booking cannot be made until the transfer is complete.
So starting February 6 the transfer ratio will be 2:3 rather than 1:2. You can transfer a minimum of 10,000 miles, and beyond that have to transfer in increments of 5,000 miles. Keep in mind these transfers aren’t instant, and can often even take a few weeks.
On the plus side at least they provided some advance notice… not much, but better than making a change without notice.
(Tip of the hat to Mommy Points)