Hilton HHonors has just announced the details of their first promotion of 2014, entitled “Weekend Rewards.” The promotion is valid for stays completed between February 1 and April 30, 2014 (previously booked stays should qualify).
The bonuses available through this promotion are as follows:
- 1,000 HHonors bonus points for every night you stay
- 5,000 additional HHonors bonus points for every weekend stay of two nights or more
For the purposes of this promotion weekend stays are defined as Thursday through Sunday nights. Registration is required prior to check-out of your first eligible stay during the promotion period to be eligible. Bonus points should appear in HHonors accounts within six to eight weeks of eligible stays, and there’s no limit to the number of points you can earn through the promotion.
Unfortunately as usual with Hilton, there’s a massive list of hotels that chose to opt-out of the promotion.
For what it’s worth I value Hilton HHonors points at roughly 0.4 cents each, so for me 1,000 HHonors bonus points is the equivalent of an additional ~$4 return per night at eligible hotels. For weekend stays of two nights you’re earning 7,000 HHonors bonus points, which I value at ~$28.
Can’t say this promotion is especially rewarding, and that’s not even accounting for the fact that so many hotels are excluded. Sadly it’s not a very exciting time for hotel promotions, given the degree to which the hotel industry has recovered, as both room rates and occupancy are at near all time highs.
As a reminder, here are the promotions being offered by the other major chains:
- Starwood Bring On The Nights Promotion: 2,500 bonus Starpoints for every five eligible nights you stay, up to 10,000 bonus Starpoints and 20 eligible nights. You also get an additional 5,000 bonus Starpoints when you hit 25 eligible nights.
- Hyatt Endless Possibilities Promotion: Up to four free nights (at up to a category four hotel) or up to 50,000 Gold Passport points after staying 20 eligible nights.
- Club Carlson Stay 3 Nights Get 1 Free Promotion: Earn 38,000 bonus Club Carlson points after three nights.
- IHG Rewards Club Big Win Promotion: Earn bonus IHG Rewards Club points for completing certain tasks, which vary by member.
On the whole I think Hyatt’s promotion is the best for frequent guests, since all properties are included and it averages out to 2,500 bonus Gold Passport points per night (which I value at 1.5 cents each). Meanwhile I think Club Carlson’s promotion is best for the infrequent guest, since you get quite a return on just three nights. I’d say the Starwood promotion is the next most valuable, followed by the Hilton promotion in last place. The value of the IHG Rewards Club promotion varies by member.