US Airways sent out an email to select Dividend Miles Preferred members yesterday, which read in part as follows (bolding mine):
Since the announcement of our merger, we’ve been hard at work building the new American. There is much work to be done, but for now, we continue to function as two separate airlines and maintain our separate loyalty programs – Dividend Miles and AAdvantage®.
In order to align with our exit from Star Alliance, we’re extending your current Dividend Miles Chairman’s Preferred status through March 30, 2014. Rest assured your mileage balance and elite status are safe and secure, and you’ll enjoy all your benefits including complimentary upgrades on US Airways flights, priority check in and priority boarding for an additional month.
If you qualify for Preferred status in 2014 by the end of this year, you’ll receive a welcome email in February, and your Dividend Miles Preferred Status kit will arrive in the mail in early April. We’ll be sure to keep you informed of any changes and enhancements as we move forward to build the new American. Plus, you can stay up-to-date on the latest merger information by visiting usairways.com/arriving.
This is definitely generous on their part, though they’re not doing it out of the goodness of their heart. US Airways is leaving the Star Alliance on March 30, 2014, so to make things easier and to avoid having to send out multiple elite cards, they’re just extending current status by a month.
Otherwise they’d have to send out new Star Alliance (or at the very least non-alliance) elite cards on March 1, and then again new cards with the OneWorld logo on March 31. This way they’ll only need to send out new cards on of March 31, 2014, and can put the new OneWorld logos on them.
Since this is happening for very specific reasons I wouldn’t expect American to do anything similar. Regardless, if you’re a US Airways elite flyer that didn’t requalify for status, this is a nice added perk. If you did requalify, expect more competition than usual for upgrades in March!