Hyatt has just announced the details of their first quarter 2014 promotion, entitled “Endless Possibilities.” The promotion will be valid for stays between January 15 and April 30, 2014. What makes this promotion unique is that you have two options for earning rewards:
Earn Free Nights
- The first earning option is to earn one free night at any Category 1 through 4 Hyatt property worldwide after every five nights of eligible stays.
- You can earn a maximum of four free nights through the promotion.
- The free nights have no blackout dates and are valid through July 31, 2014.
Earn Bonus Points
Alternatively you can earn 5,000 bonus Gold Passport points after the first five nights, and then further tiered points after every five additional nights, as follows:
So if you max out this promotion you earn 50,000 bonus Gold Passport points for 20 nights, which is an average of 2,500 bonus points per night.
Which is a better value: free nights or bonus nights?
If you go the route of earning bonus points, you’ll earn an average of 12,500 bonus points for every five nights, assuming you max out the promotion. Due to the way the promotion is tiered, in reality you’re earning fewer bonus points on a per night basis if you stay fewer nights, as follows:
- 5 nights: 1,000 bonus points per night (total of 5,000 bonus points)
- 10 nights: 1,500 bonus points per night (total of 15,000 bonus points)
- 15 nights: 2,000 bonus points per night (total of 30,000 bonus points)
- 20 nights: 2,500 bonus points per night (total of 50,000 bonus points
Meanwhile the free nights can be redeemed at up to Category 4 properties, which usually cost 5,000-15,000 points per night. So if you can max out the promotion and actually redeem your nights at a Category 4 property you’d be better off going that route.
For most of us, however, the reality is points offer a lot more flexibility since they don’t expire (assuming you have some account activity) and can be redeemed at any category property.
So my recommendation would probably be to go for the free nights if you’ll have 10 or fewer nights, since the opportunity cost of those Category 1-4 hotels isn’t as high. That’s because if you stay a total of five nights (which is enough for one free night) the alternative is to just earn 5,000 points, while if you stay a total of 10 nights you’d only be getting of 15,000 points (compared to two free nights). If you’ll have more than 10 eligible nights, I’d likely go with points.
How does this compare to other hotel promotions?
To put this promotion into context, Hyatt just wrapped up their “Discover New Possibilities” promotion, which also offered up to 50,000 points for 20 nights. So this promotion is definitely a bit better due to the added flexibility of being able to earn free nights.
Meanwhile Starwood’s first quarter 2014 promotion is entitled “Bring On The Nights,” which offers a maximum of 600 Starpoints per night if maxed out. I’d say the Hyatt promotion is definitely better.
Registration will open January 9, 2014, at which point I’ll post a link. You’ll need to choose between Free Nights and Bonus Points when you register, and I’d recommend doing so prior to any eligible stays/nights during the promotion period to ensure you receive the bonus.
This is a decent promotion. This isn’t 2010 when Hyatt would would run the Faster Free Nights promotion, offering one free night at any Hyatt in the world after two stays, but I wasn’t expecting that either.
Ultimately this promotion is better than the one they offered this quarter thanks to the added flexibility. That being said, all hotel chains seem to just be finding way to more or less repackage the same promotion over and over, and while I appreciate consistency, I wouldn’t mind seeing some creativity in this space either.