To recap, the bonuses are tiered, as follows:
- Purchase 10,000 to 19,000 points and receive a 10% bonus
- Purchase 20,000 to 39,000 points and receive a 20% bonus
- Purchase 40,000 points and receive a 30% bonus
If you max out the promotion and purchase 40,000 points you’d receive a total of 52,000 points at a cost of $960, which is ~1.85 cents per point.
This is about as good as promotions get for the purchase of Gold Passport points, as Hyatt seems to run a similar promotion a few times a year. That being said, this probably isn’t a rate at which I’d speculatively outright purchase points. With a specific use in mind, though, this promotion could make a lot of sense to take advantage of.
For example, presently a category six Hyatt property costs 22,000 points per night, so at a rate of 1.85 cents per point, that comes out to ~$400 for a night at such a hotel by purchasing points. If you’d otherwise pay for a hotel like the Park Hyatts in the Maldives, Paris, Sydney, or Zurich, this would represent huge savings.
Keep in mind Hyatt is making some major changes to their Gold Passport program on January 7, 2014, whereby they’re devaluing their award chart and simultaneously introducing cash & points. So if you’re planning out a pre-devaluation Park Hyatt redemption extravaganza and need some extra points to make it work, this isn’t a bad promotion to take advantage of.
Conversely, it can also make sense to purchase points for some lower category hotels. For example, I stayed at the Grand Hyatt Sao Paulo last week, where the rate was over $500 per night, though I redeemed just 8,000 Gold Passport points (which at a rate of 1.85 cents per point is less than $150). There are lots of hotels with similar value propositions, even if the hotels aren’t the most aspirational out there.
As a reminder, Hyatt points purchases are processed by points.com, so wouldn’t count as hotel spend for the purposes of credit cards.