Yesterday American published a ridiculously generous fast track to elite status offer, which based on the terms & conditions didn’t seem to be targeted. Basically if you registered and flew just 30,000 miles between September 1 and December 31, 2013, you’d get Executive Platinum status through February 28, 2015.
While the terms & conditions didn’t point towards the promotion being targeted, American did pull the link within a few hours. The strange thing is that the offer was originally posted on American’s LinkedIn page, so I really don’t think they intended for it to be targeted, but probably also didn’t think it would be discussed as widely as it was.
So now the question has been whether they’ll honor the promotion, what happened, etc. Here’s an update from American in the Executive Platinum Facebook group:
Hi Everybody – yesterday was quite a day and I greatly appreciate your feedback in all forms and fashion! As you know, from time to time we run highly targeted offers to attract high-value customers. These offers are not intended to be publicly available or dilutive to the benefits that you have earned through your loyal flying on American. We believed the offer we launched yesterday to be significantly more targeted than it was, and as such took the offer down very quickly. The eligible customers who received the offer, registered for the promotion prior to its closing and achieve the mileage requirements during the stated time period will still receive status. We apologize for any confusion and appreciate your continued loyalty.
So if you’ve registered it sounds like you’ll be eligible — congrats to those that were able to register!