Alaska is offering an increased sign-up bonus of up to 40,000 Mileage Plan miles targeted at elite members (though I suspect in practice anyone could apply for it). The offer is for 25,000 miles upon approval, and an additional 15,000 miles after making $10,000 of purchases within six months. The annual fee on the card is $75, and it isn’t waived the first year.
While the standard sign-up bonus on the card is 25,000 miles upon account approval (and when they say upon account approval they really mean it, since miles often post before you even receive the card), there are a couple of other targeted bonuses out there that also seem to work for everyone.
Personally, I signed up for the offer for 30,000 miles upon account approval. I’d rather have an extra 5,000 miles without having to spend a dime than $100 after spending $1,000.
So is the offer for 40,000 miles after spending $10,000 on the card better than either of the above? Well compared to the 30,000 mile sign-up bonus you’re basically getting an extra 10,000 bonus miles for spending $10,000, which is the equivalent of two miles per dollar.
I’d say that’s a good value if you’re a big credit card spender, since Alaska miles are extremely valuable (especially for travel on Cathay Pacific and Emirates) and they’re somewhat hard to rack up. But if you’re not a huge credit card spender I’d probably go for the 30,000 mile sign-up bonus upon account activation.