Heineken produced a pretty creative video entitled “Departure Roulette.” The premise is that you’re at the airport and Heineken gives you the opportunity to be spontaneous and change your destination, though you have to commit to changing your destination before they decide where you go. Here’s the video:
So I’m sure I’m not alone in wondering whether this is real or not? I’d assume the whole thing is fake and just for show, or at the very least there’s a lot more behind the scenes before these people “play” the game (I think the latter is a given). Anyone have any insight?
I’ll give it to them, though, this is creative.
(Tip of the hat to JRL)