Starwood has announced a promotion offering a discount of 35% at seven of their most luxurious resort properties. The offer is valid for bookings made through March 1, 2014, even for stays on subsequent dates. Bookings using this promotion have to be made by phone and not online, oddly enough.
The resorts and costs are as follows:
- W Retreat Koh Samui, Thailand goes from 40,000 points per night to 26,000 points per night
- Le Meridien Bora Bora goes from 60,000 points per night to 39,000 points per night
- Mystique (Luxury Collection), Santorini, Greece goes from 60,000 points per night to 39,000 points per night
- Al Maha Desert Resort & Spa (Luxury Collection), Dubai, UAE goes from 60,000 points per night to 39,000 points per night
- W Retreat and Spa Maldives goes from 90,000 points per night to 58,500 points per night
- Pine Cliffs Residence (Luxury Collection), Albufeira, Portugal goes from 40,000 points per night to 26,000 points per night
- Vana Belle (Luxury Collection), Koh Samui, Thailand goes from 40,000 points per night to 26,000 points per night
As is always the case on Starwood free night redemptions, the fifth consecutive night is free, if you do choose to stay that long.
Now, these hotels are way overpriced to begin with. That’s because these are all properties that don’t have standard rooms, so they’re at a minimum charging double of what they’d charge if they did have standard rooms.
These rates are simply uncompetitive and ridiculous, though. Starwood points are almost universally considered more valuable than Hyatt points, yet Hyatt doesn’t charge more than 22,000 points per night at any of their properties.
So while this sale makes the rates a little bit less ridiculous, they’re still ridiculous, in my opinion. That being said if you have a special trip coming up and have been dying to stay at one of these properties this may be about as good as it gets. In fairness 26,000 points per night for the W Koh Samui isn’t a horrible value, especially if you have the fifth night free, which brings the cost down to 20,800 Starwood points per night. That’s a deal I might actually consider taking advantage of, even.
I do hope long term that Starwood reconsiders how they price properties without “standard” rooms. I find this promotion interesting given that it doesn’t just last for a week or a month, but for eight months. I think it shows that they realize these properties are overpriced, and hopefully they’ll make adjustments accordingly eventually.
Fortunately for low to mid tier hotels, Starwood free night redemptions remain an excellent value.
(Tip of the hat to Gary)