Marriott Rewards has always been a program that puzzles me. Not the program itself, but rather that they seem to have a really loyal following, despite the fact that they have the highest elite qualification tiers with the fewest published benefits. I don’t know, maybe they just do a good job of managing expectations. After all, can you really be disappointed if you don’t expect a whole lot?
Anyway, one area where Marriott has always been lacking is with their breakfast benefit. They don’t offer their Gold or Platinum members complimentary breakfast at resorts or on weekends in the US. It seems they’ve come to their senses and at least updated part of that policy. Starting June 22, 2013, Marriott will begin offering complimentary continental breakfast on weekends at participating JW Marriott, Autograph Collection, Renaissance, and Marriott properties in the US and Canada. Furthermore, any time the lounge is closed, Gold and Platinum Elite members will have a choice of continental breakfast for two in the hotels’ restaurant or 750 points.
The fact that this benefit applies only at “participating” properties is concerning. Furthermore, Marriott still doesn’t offer complimentary breakfast at resort locations around the world, which I simply can’t understand.
So even with the enhancement, Hilton, Hyatt, and Starwood all have more generous breakfast policies than Marriott for their members staying 50+ nights per year.
I dunno, the whole change kind of reminds me of when Air Tahiti Nui announced they’d upgrade their business class product to “the popular Sogerma angled lie flat cocoon seat.” I guess we’re supposed to be excited about an angled flat business class seat in 2013, and also free breakfast at select properties?
Loyal Marriott members, why do ya do it?