Nothing’s better than a good old fashion social media disaster. While this perhaps isn’t as epic as Amy’s Baking Company (if you don’t know what that is, google it!), it’s getting pretty darn good.
Earlier I wrote about changes that Lifemiles made to their award program. This is the second change they’ve made in two weeks (and third in about six months) with absolutely no advance notice, or even an announcement for that matter. I suggested leaving some comments on the Lifemiles Facebook page expressing disappointment in the way they
are aren’t communicating the changes. The reality is that it’s 2013, and we do have the power to change things thanks to social media.
And if you take a look at the Lifemiles Facebook page, they’re absolutely getting their rear handed to them. But the best part is the way they’re responding to everyone — they’re completely denying any changes occured. They’re copying and pasting the following response to everyone:
LifeMiles has not made any recent changes in its program nor has devalued its currency. We’ve sent you a private message so you can tell us what happened in detail, please check your inbox or your other folders https://www.facebook.com/messages/other/.
The worst part? They’re saying this after they sent me a private message asking me to outline what I was talking about, which I did, and they read that message over four hours ago. But they’re still in denial mode.
But it gets even better. They seem to be insisting on having the Lifemiles number of each member they message, without giving the reason:
Hi Ben, it’s very important for us to improve our services, please tell us what happened in detail and send us your Number of LifeMiles
When I didn’t respond with my Lifemiles number, they sent me another message:
Ben, thanks for that information, please send us your Number of LifeMiles.
And when I sent them how many Lifemiles I had, they responded with:
Send ud your LifeMiles number, please.
It would probably help if they explained why they wanted our frequent flyer numbers.
So yeah, this is getting kind of fun. Get some popcorn and a beer and head over to their Facebook page to share some feedback. After all, it’s very important to them that they improve their services!