JetBlue is offering quarduple TrueBlue points for all bookings made today or tomorrow (April 1 & 2), for travel April 8 through June 19, 2013. Registration is required prior to booking eligible travel.
TrueBlue members ordinarily earn three points per dollar spent, so through this promotion they can earn twelve points per dollar spent, plus an additional three points per dollar spent on tickets booked at jetblue.com, for a total of fifteen points per dollar.
That’s a pretty good return if you ask me. TrueBlue is a revenue based frequent flyer program on both the earnings and redemption side, and while the exact redemption rates vary, you can get up to ~1.5 cents per point of value.
In the above example between Tampa and New York we’re looking at $86.50 (factoring in that both tickets have a $2.50 security fee) vs. 5,800 points for this ticket, which gets you about 1.5 cents per point of value.
So at fifteen points per dollar that’s a potential “return” of 20%+ on travel. Not bad at all if you have tickets to book on JetBlue!