Go figure that when I hop on a 20+ hour flight Delta announces a revenue based frequent flyer program and American unveils their rebranding.
Let’s start with American’s rebranding. This has been in the works for a long time, so here it is:
American also produced a video about the thought process behind the new branding here:
It’s 1AM in Singapore and I had one too many shots tonight (which is to say I had exactly one shot) to write anything constructive.
What do you guys think of the new branding? Love it? Hate it? Expecting a Bank of America merger?