Marriott unveils changes to lifetime status, and you’ll like them

Last month I shared the news that Marriott would be changing their requirements for lifetime elite status next year, which had some people worried. After all, it’s one thing for a program to change year-to-year elite benefits, but changing something that people have potentially been working towards for a decade is much crueler.

Well, it seems all the worry was for nothing, as a Marriott representative has posted about the new program in the Marriott Rewards Insiders forum, and the new requirements for lifetime status are as follows:

Lifetime Silver:

  • 250 nights at Marriott properties
  • 1,200,000 Marriott Rewards points earned

Lifetime Gold:

  • 500 nights at Marriott properties
  • 1,600,000 Marriott Rewards points earned

Lifetime Platinum:

  • 750 nights at Marriott properties
  • 2,000,000 Marriott Rewards points earned

Compare that to the previous requirements, which were as follows:

Lifetime Silver:

  • 600 nights at Marriott properties
  • 1,200,000 Marriott Rewards points earned
  • 12 years as a member and at least one year as a Silver member

Lifetime Gold:

  • 800 nights at Marriott properties
  • 1,600,000 Marriott Rewards points earned
  • 12 years as a member and at least one year as a Gold member

Lifetime Platinum:

  • 1,000 nights at Marriott properties
  • 2,000,000 Marriott Rewards points earned
  • 12 years as a member and at least one year as a Platinum member

In other words, they’ve eliminated the requirement to be a member for at least 12 years and elite for one of them, and have also reduced the number of nights required, while the number of points that must be earned for lifetime status remains the same.

Kudos to Marriott! And congrats to anyone that will be achieving lifetime status as a result of these changes!

(Tip of the hat to Gary)

Comments

  1. With 675 nights, that automatically puts me at lifetime gold. I am going to assume I’ve earned 1.6M points since I recall a balance of over 1M at some point. This is the friendliest move by a loyalty program in a very long time.

  2. 918 nights YTD, >2M points. Done!

    So what’s your recommendation for the next program to chase, especially for one who goes mostly to Asia?

  3. @ MT — Congrats!

    @ wxguy — Congrats as well! To Asia I think Starwood is an excellent program. Generally great about Platinum treatment and lots of hotels.

  4. Does anyone know if promotional nights, such as nights earned from the Marriott Chase Credit Card apply?

    Thanks

  5. Lifetime stays is shown on the Account Activity page. Lifetime points – I’d imagine you’d have to call

  6. I don’t see the benefit to Marriott. I don’t really get why they did this – have they seen a slowing in the rate of new Platinums/Golds? If they have I could point to a number of reasons other than high lifetime targets, which I don’t think anyone considers until you have spent several hundred nights. I don’t think its that big a factor if you decide to switch brands either.

    They degraded Platinum and Gold benefits (cutting weekend BOGO’s etc) insulted our intelligence with the stupid cash and points which is almost useless, now they make this change which really has no impact to a heavy stayer other than to make it easier to shop around more.

  7. @JR – yes – they count. A night is a night.

    To be clear, they didn’t actually “change” any lifetime status here. Rather, they just changed qualification for it.

  8. dmodemd,
    Correct there is an “and” between the requirements. Finding out this news makes me a lifetime gold which I am happy about. I’ve tried some other hotel programs but have been very pleased with Marriott. I’m sure its true with other programs but I have found some specific properties to go way out of their way to make sure I’m happy. I have found it much easier to find a Marriott than a Hyatt and I quickly got tired of trying to chase down points/stays with Hilton because of the method I used to book my room (travel agent, 3rd party site, etc). I just wish they had more properties in the Nordics and Africa.

  9. the new rule does not make much difference to me. i usually pay on average $200/night at marriott and stay 100+ nights/year. it is much easier to achieve 750 nights (in 7 years) but it takes me 10 years to reach 2mm points (for platinum status) under the new rule. versus, it takes me 12 years under the old rule.

    @lucky, i assume the 2mm points does not include 50% platinum bonus and/or other promotion points. if it DOES include, I would be more than happy to stay in marriott every night.

  10. Is there anywhere you can actually see accrued points? I can see total nights. I have 250,000+ now, but used a substantial amount on RTW and other trips during my 11 years of business travel.

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