Hawaiian Airlines hugely devalues their Virgin Atlantic award chart

Hawaiian Airlines’ program is unique in that they partner with Virgin Atlantic yet don’t impose fuel surcharges on those redemptions, which is the only airline where that’s the case. Every other one of Virgin Atlantic’s partners imposes massive fuel surcharges on their redemptions, greatly taking away from the value of such redemptions.

They also used to have very reasonable redemption rates. Upper Class from the US to London cost 100,000 miles roundtrip, and Upper Class from the US to anywhere else in the world cost 140,000 miles roundtrip. That was an amazing value, given that you could fly from Los Angeles to London to Hong Kong to Sydney roundtrip for that amount, for example.

Now, without any notice, they’ve totally devalued their redemptions for travel on Virgin Atlantic, as follows:

Now the pricing isn’t actually clear. I’m not sure what they consider to be “North America East” and “North America West,” but for travel between North America and London in Upper Class we’re looking at a 25-60% devaluation.

I don’t get the other pricing, however. Is the pricing to the Caribbean, Africa, and Middle East from the US or London? If the former, that doesn’t make any sense, since does that mean one can fly from the US to London to the Caribbean on a single ticket? And if the latter, well, that’s really expensive.

Either way, it sucks that they made the change without notice, and a bit of clarification would certainly be nice.

(Tip of the hat to Gary)

Comments

  1. says

    This happens 24 hours after I get my first BoA/BoH Hawaiian cards, where I had an idea of doing the old redemption …

  2. Stephan says

    Must be from LHR. the question is now: if you fly from the West Coast to India/Asia/Australia via LHR is it 160K + 160K rt?

  3. Sean says

    That sucks! Looks like my Hawaiian miles will now become HHonors points. I was aiming for the 140k!

  4. says

    Frankly, given the size of the VS fuel surcharges, you are still getting an outstanding deal compared to a member of Virgin Flying Club!

  5. eds1830 says

    I guess the silver lining is that Hawaiian still dosen’t seem to charge the surcharge. So the Virgin ord-lhr in upper-class just goes up 25K.

  6. Vincent says

    Despite devaluations, the chart still offers exceptional value. I mean with Virgin Australia, you pay 390,000 miles to go SYD-HKG-LHR-SFO return in upper class and pay fuel surcharges!

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