If this isn’t a sign of the times, I don’t know what is. We’re seeing partnerships all over the place nowadays, from major competitors like Air New Zealand and Cathay Pacific, to a new partnership between Emirates and EasyJet.
This partnership starts tomorrow, Tuesday, November 6, whereby Emirates Skywards members can redeem their miles to pay for EasyJet flights inclusive of taxes, charges and airport fees as well as optional extras such as sports equipment and added baggage allowance.
Keep in mind that easyJet has 29″ of pitch in coach. For those of you that have no sense for how much legroom that translates to, take whichever coach product you’ve flown before, subtract a couple of inches, and you have easyJet.
Unfortunately this seems to be a one-way agreement, and no number of easyJet flights will get you an Emirates first class suite redemption.
Anyway, I can actually see cases where this could be useful. If you take just one trip on Emirates, for example, you won’t have enough miles for a “valuable” award, though you may very well have enough for an easyJet award. I guess it’s an alternative to using miles for a magazine subscription.
This all just seems way out of left field…