American just announced that they’ll be allowing first and business class passengers traveling between Dallas and New York LaGuardia and between New York JFK and Los Angeles to select their entree between 24 hours and 30 days before departure.
If you have a confirmed booking just go to the “My Reservations” tab and select the flight. Below the flight details you’ll see an option to make an “Entree Reservation.”
Click “Choose Before You Fly” and you’ll be brought to a page that describes the program.
Then the next page will display the entree choices.
This is definitely an interesting program, and I’m curious to see how it goes for them. When I first saw the announcement my hope was actually that the menu options online would be expanded since you’re pre-ordering. Singapore Airlines does this with their “Book the Cook” program, where you have about a dozen entree choices for any given flight.
They seem to just be offering the standard entrees from the menu, with the benefit of pre-ordering being that you’ll actually get your meal choice.
I’m curious how this will impact the number of entrees they provision. In other words, the flights between New York and Los Angeles have 10 first class seats, so assume nine passengers select their entrees in advance. Will they load all three entrees for the other passenger so they still have a choice, or will there just be one?
Anyway, if well executed this could be an awesome program. And let’s hope that over time this will allow for additional entree options in advance.