Between September 25, 2012, and January 31, 2013, American is offering bonus miles for roundtrip travel between the US or Canada and Europe on American, British Airways, and Iberia.
The bonus miles you can earn are as follows:
So you earn 15,000 bonus miles for your first roundtrip, 35,000 bonus miles for your second roundtrip, and 50,000 bonus miles starting with your third roundtrip, with an unlimited number of miles that can be earned.
Now, the catch is that only the following fare classes qualify:
Includes First Class and Business Class fares booked in F, A, J, R, D or I; Economy Class fares booked in Y, B or H on American Airlines operated flights; First Class or Club World fares booked in F, A, J, R, C, D or I; World Traveller Plus or full-fare World Traveller booked in W, E, T, Y, B or H on British Airways operated flights; Business Class fares booked in J, C, D, R or I; Economy Class fares booked in Y on Iberia operated flights.
So if you travel in premium fare classes across the pond anyway, taking advantage of this promotion is a no brainer. And if you usually fly other carriers across the pond I think this promotion is lucrative enough to consider switching that travel to OneWorld. But even for the rest of us this promotion is worth keeping in mind. It’s not unusual to see $1,500-2,000 roundtrip business class fares from the east coast to Europe in the off season, and this promotion would only sweeten the deal further.
Actually, I’ll actively be looking for a cheap business class fare to Europe, as I also have American’s 2012 Elite Rewards program on the line. For reaching 125,000 elite qualifying points I’d earn 70,000 bonus AAdvantage miles, and I doubt I’d reach that threshold without a paid business class ticket. While I’ll end the year with roughly 200,000 elite qualifying miles, I’ll probably only have about 110,000 elite qualifying points (I explain the difference between elite qualifying miles and points in the linked post above). Booking a paid premium ticket would probably be the only way I’ll make it the 125,000 elite qualifying point threshold, which would earn me 70,000 bonus AAdvantage miles, plus another 15,000 bonus AAdvantage miles if I booked a transatlantic business class ticket, plus the miles I’d usually earn.
Registration is required prior to travel using promotion code AAEUR., and you have to be a resident of the US or Canada to qualify.