Back in June I wrote about the fact that I was going for elite status with a new program, Starbucks Rewards. In the meantime I’ve reached Starbucks Gold status and feel like an idiot for not signing up for their loyalty program earlier. For being a Gold member you get:
- Free soy milk and syrup with drinks
- Free tall beverage when you purchase whole beans
- Free refills on coffee
- A free drink on your birthday
- After every 15 purchases you earn one free drink, for which a voucher is mailed to you
Well, it looks like they’re making some program changes as of October 16, and on the whole I’d say they’re a wash. Here’s an explanation of the changes:
So the good news is that now you get a reward after every 12 purchases, it’s loaded onto your card, and it can be redeemed for a drink or food. I don’t care so much about the fact that it can now be redeemed for food, since drinks are usually more expensive anyway. That being said, I love the fact that you now get a free drink after every 12 purchases, and it’s loaded onto your card as opposed to being mailed to you. Being mailed the free drink voucher sucked, especially for those of us constantly on the road. The main loss here is free syrup or soy milk, which usually retails for 60 cents at my local Starbucks.
So on the whole I actually like these changes, though I’m guessing for some this is at least a mild devaluation.