Avianca’s LifeMiles frequent flyer program is offering a 100% bonus on purchased miles through September 28, 2012.
This promotion is only available to those with a LifeMiles account prior to September 3, 2012.
Through this promotion you can purchase a maximum of 75,000 LifeMiles for three cents each, all of which would be doubled, bringing the total down to 1.5 cents per point.
That makes 150,000 LifeMiles $2,250.
LifeMiles has a really lucrative award chart which can be found here.
As you can see, out of North America you’re looking at 105,000 miles for business class to Europe, and 120,000 miles for business class to the Middle East, Africa, and Asia.
But what makes this even more lucrative than just the straight “buy miles” promotion is that you can use part cash and part points for a booking to get an even better deal. As long as you have at least 40% of the miles needed for an award ticket, you can buy the difference in miles for $12.75 per 1,000 miles (s0 1.275 cents per mile instead of 1.5 cents per mile).
It’s worth noting that LifeMiles lets you redeem for one-ways at half the cost of a roundtrip, and doesn’t impose fuel surcharges on award redemptions. They also have access to some award space that other Star Alliance airlines don’t have access to, including for travel on Swiss and Singapore.
I’ll be doing more investigating, though off the bat this appears to be a fantastic deal if you have a use for the miles. This isn’t a currency I’d hoard, though, since I wouldn’t be surprised to see an award chart devaluation or the introduction of fuel surcharges.