For the past two summers the Starwood American Express has offered a 30,000 point sign-up bonus for a limited time, and fortunately they’ll be bringing it back this summer.
They’ll be offering the increased bonus on both their personal and business cards, and it will come in the form of 10,000 Starpoints after the first purchase, and an additional 20,000 Starpoints after spending $5,000 within six months. The increased sign-up bonus will be valid from August 7 through September 4, 2012.
The Starwood American Express was my first “major” credit card, and I’ve kept it year after year. A Starpoint is the single most valuable points currency, in my opinion, given that Starpoints can be converted to airline miles (with a 25% premium when transferred in blocks of 20,000 points), or can be used efficiently for hotel stays. But for me the single greatest benefit is that just for having the card you get two stays and five nights towards elite status with Starwood annually. And if you have both the personal and business card, that gives you four stays and 10 nights towards status annually, which makes Platinum requalification a lot easier.
Since I’m still running the St. Regis Bal Harbour 60,000 Starpoint giveaway until tonight, I’ll announce the details of the next giveaway first thing tomorrow (and I’m happy to report you don’t have to be on Twitter to take part).